Here's why content is key

Content marketing puts the focus on creating and publishing content to be distributed to your target audiences online.

If you’re looking to generate more leads, expand your existing customer base, gain more online sales or get more brand recognition then content marketing should be a key part of your business’s marketing strategy.

At the core of your content marketing there should be useful, valuable and relevant messaging that informs your target audience and educates them in areas they want to learn more about.

We’re all subject to hundreds, if not thousands, of marketing messages every single day, but what do they actually tell us or inform us about?

The truth is, the majority of the messaging we see is trying to sell us something whilst offering us very little value.

By developing a strong content marketing approach, real brand exposure and trust can be gained from customers and prospects, as you position yourself as a thought leader in your sector and specialism.

The majority of the messaging we see is trying to sell us something whilst offering us very little value

Moreover, developing an excellent content strategy, will feed in to improving all other areas of your marketing as quality content is vital to all forms of marketing from SEO and social media to PPC and PR.

By tailoring your content to resonate with your audience, making sure your messaging is good quality and maintaining consistency across channels and frequencies, you should see increase in your engagement rates.

Make sure you continuously review what content works best for your audience and monitor what gets the most traction for your brand, then build upon doing more of this.

  • To read this feature in full and access further Lancashire business news, advice and analysis subscribe to Lancashire Business View magazine or join the LBV Hub from just £2.50 per month. Click here to subscribe now.