Help for tourism businesses embracing sustainability and accessibility

By Tim Aldred

08 Mar 2024

Marketing Lancashire LUMS

A collaboration between a leading university and the county's tourism board has helped businesses from across Lancashire to embrace sustainability and accessibility.

An event featuring experts from Lancaster University Management School was organised with Marketing Lancashire, the LVEP (Local Visitor Economy Partnership) for Lancashire. The businesses who attended are part of Marketing Lancashire’s Visit Lancashire Partnership.

They enjoyed an afternoon of sessions delivered by LUMS, Sustainability and Accessibility partners of the Lancashire Tourism Awards.

Two sessions addressed issues of increasing importance for all businesses across the tourism sector.

Prof Jan Bebbington, director of the Pentland Centre for Sustainability in Business, discussed the difficulties of tackling ‘wicked’ sustainability problems: those with no easy and obvious solution. The Pentland Centre has sponsored the Ethical, Responsible and Sustainable Tourism Award at the Lancashire Tourism Awards for the last two years.

“All businesses are facing sustainability challenges that are not simple to resolve,” said Professor Bebbington. “These issues tie into wider problems such as struggles with worker recruitment, rural challenges, and economic inequalities; all while companies work within financial constraints and try to make a profit.

“Even making sense of the problems we face is difficult, and it was insightful to hear from leisure and tourism businesses who are encountering these issues in their day-to-day operations, and who are looking to make strides in the sustainability sphere. They all recognise the need to take action – which is an essential first step.

“Hopefully some of the potential pathways to solutions that we presented will help them plot a way forward – by imagining what a future normal will look like, recognising what external assistance they need, and realising that solutions do not have to be perfect.”

Dr Leighanne Higgins, senior lecturer in marketing, presented the work on the Marketplace & I project. Dr Higgins worked with people with a disability – both individuals and groups – and their families to create artworks that depict their experiences of commercial interactions. Those artworks are used as training tools to help guide businesses in their own accessibility efforts.

Attendees saw some of the artworks created for the project and heard the stories behind them, as well as learning about how other business have adapted their practices and benefited from the Marketplace & I.

“The artworks showcase the ability behind the disability and showcase the individuals and their experiences,” said Dr Higgins. “By considering the wide range of disabilities across the population, and access that embraces the emotional and sensorial as well as the physical, there are many changes that businesses can make.

“Changes don’t have to be physical or expensive. By embracing innovation, and by thinking about how they communicate with customers and train staff, companies can make a real difference to their accessibility.

“We have already worked with Marketing Lancashire’s partners, and they have all been very receptive to our training and suggestions for potential short, medium and long-term changes. It was wonderful to connect with more companies, and I’m looking forward to working with then in future.”

Maria Moriarty Eames, head of partnerships for Marketing Lancashire, said: “The partnership with Lancaster University Management School on sustainability and accessibility is invaluable in supporting the work Marketing Lancashire is doing as the county’s LVEP. The county-wide Tourism Growth Plan focuses on increasing the economic impact of Lancashire’s visitor economy and the delivery of an additional £1bn by 2027 with sustainable, accessible and inclusive tourism playing a pivotal role in its success. 

“We all have a responsibility to play a collaborative and mutually beneficial part in making positive changes to achieve this.  The expertise and resources available from Lancaster University Management School to help guide our partners on this journey are engaging and practical and I would encourage all of our partners to make use of them.”

Enjoyed this? Read more from Tim Aldred

Latest news

1

Breck to deliver £150m of affordable homes over four years Breck Development In Progress

Breck to deliver £150m of affordable homes over four years

18 Jul 2024

2

Business board launches to support county's economic growth Lancashire Business Board

Business board launches to support county's economic growth

18 Jul 2024

3

Miller Homes supports Coppul school's Zambia Project Letter-writer Abi.JPG.jpg

Miller Homes supports Coppul school's Zambia Project

19 Jul 2024

4

Colne gears up to host major British cycling event The Fort Vale Colne Grand Prix will welcome some of the best riders in the country to the town. Photo credit JJR Video Productions.jpg.jpg

Colne gears up to host major British cycling event

19 Jul 2024

5

Bespoke wins Wiserr lead generation contract Bespoke wins Wiserr Digital Marketing Contract.jpg.jpg

Bespoke wins Wiserr lead generation contract

19 Jul 2024

Bec Web Strip 980x120
Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
Lancashire Built Environment Conference
BEC 315 X 315 Px
Networking
25 Sep 2024

Lancashire Built Environment Conference

Conference and Exhibition Centre, Winter Gardens Blackpool, FY1 1HL

08:30 - 13:00

RISE - The Academy for Female Leaders and Managers
WENDY BOWERS RISE Illustrstion copy.jpg.jpg
LBV Hub Seminars
11 Jun 2024 - 04 Dec 2024

RISE - The Academy for Female Leaders and Managers

East Lancashire Chamber of Commerce, Clayton le Moors, BB5 5JR

09:00 - 16:30

Preston Freelancer MeetUp and Coworking Day
Screenshot 2024-06-13 at 13.55.10.png.png
LBV Hub Networking
30 Jul 2024

Preston Freelancer MeetUp and Coworking Day

Society1 Coworking Space, Preston, PR1 3LT

10:00 - 12:00

Skills Bootcamp in Procurement - Cohort 1
Blue-Modern-Land-Travel-Youtube-Thumbnail-2-1024x576.png.png
LBV Hub Seminars
30 Jul 2024 - 08 Oct 2024

Skills Bootcamp in Procurement - Cohort 1

Community & Business Partners CIC, Blackburn, BB2 3UA

09:30 - 13:00

Chamber Breakfast Networking
Chamber Logo1.png.png
LBV Hub Networking
31 Jul 2024

Chamber Breakfast Networking

Pye Motors, Morecambe, LA3 3PF

08:00 - 10:00

Scaling your revenue: From zero to £1m in 60 months
CBP-logo LBV.png.png
LBV Hub Webinar
31 Jul 2024

Scaling your revenue: From zero to £1m in 60 months

Online, Online, Online

08:00 - 09:30

Online Women's Health Clinic
clinic.png.png
LBV Hub Webinar
06 Aug 2024

Online Women's Health Clinic

x, Online, x

12:00 - 12:00

International Coworking Day Open Day
1.png.png
LBV Hub Social
09 Aug 2024 - 09 Aug 2024

International Coworking Day Open Day

Society1 Coworking Space, Prestin, PR1 3 LT

10:00 - 13:00

Knowledge & Networking: Basic Digital Marketing
Chamber Logo1.png.png
LBV Hub Seminars
12 Aug 2024

Knowledge & Networking: Basic Digital Marketing

Lancaster Golf Club, Lancaster, LA2 0AJ

14:00 - 13:00

Understanding Menopause
menopause.png.png
LBV Hub Webinar
15 Aug 2024

Understanding Menopause

x, Online, x

12:30 - 13:15

Sub36 Networking Event - The Bee Centre
Sub36 Socialbee Centre
Networking
15 Aug 2024

Sub36 Networking Event - The Bee Centre

The Bee Centre, Chorley, PR6 8LZ

15:00 - 17:00

Mini Networkers - Family Fun Morning
CBP-logo LBV.png.png
LBV Hub Networking
16 Aug 2024

Mini Networkers - Family Fun Morning

Community & Business Partners CIC, Blackburn, BB2 3UA

10:00 - 13:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV116 Online Graphic
Subscribe now

Weekly news bulletin