Harriet Russell joins Hotfoot

Lancaster-based Hotfoot Design has appointed Harriet Russell to head up the sales and marketing of its Regalo gift voucher platform.

Harriet Russell Hotfoot

Originally from Scotland, Harriet studied art in Dundee before joining a leading magazine as art editor, then going on to launch her own business in Lancaster.

Harriet said: “Regalo offers growing hospitality venues a way to reach new customers and increase revenue, and I can’t wait to introduce it to clients across Lancashire, Cumbria and beyond.”

Aidan Watt, technical director and partner at Hotfoot Design adds: "It is fantastic to have Harriet on board. We designed and built Regalo to help hospitality and leisure businesses generate more direct revenue, while increasing loyalty and footfall, and Harriet is very well placed to lead the charge having worked in the sector over the last few years.”

Regalo was launched in early 2017 and current clients include Lancaster Brewery, which uses Regalo to sell gift vouchers across its hotels, restaurants and bars in Lancashire and Cumbria, and Upham Group, which has deployed Regalo at its 16 pubs and hotels in the southern counties. The agency has just been nominated for Creative Agency of the Year at the Red Rose Awards 2018, for the second year running.