Happy to help Streetlife realise its vision for 2020

Blackpool-based full-service agency Happy Creative has helped the resort's homeless charity Streetlife launch its vision for a sustainable future.

The 2020 campaign launched with emotional speeches from Streetlife’s counsellor, Jacqui Lane, and its CEO, Jane Hugo who said the stigma attached to homelessness has changed over the decades.

Gordon Marsden joined Blackpool Mayor Kath Rowson, High Sheriff of Lancashire, John Barnett, the Bishop of Lancaster, Geoff Pearson and other guest at The Village Urban Resort to hear about “Dan” who has turned his life around since becoming involved with the charity as a teenager.

The Buchanan Street charity is feeling the impact following a raft of austerity measures which saw it lose more than £150,000 worth of council funding. Established in the early 1980’s by town centre churches to help offer hope to local young people and the opportunity to secure a future.

“We need people’s help to help turn these lives around which is why the 2020 campaign is so important to us. Without the donations we receive we are unable to plug the deficit this charity has been left with.”

“Dan is just one of hundreds of case studies we have helped over the years and he is now happier and able to build a life away from the situation he found himself in. We gave him the hope to carry on.”

It is the only organisation providing emergency accommodation to young people in and around Blackpool.