Happy helps spread kindness through Illuminations

Blackpool's Happy Creative is helping foster community spirit with a butterfly themed display in this year's Illuminations.

The Butterfly Effect was designed by San Diego-based artist Tasha Wahl with the idea that encouraging small acts of kindness and bringing people together will make Blackpool a kinder place to live and work.

The theory that even the smallest action can set off a chain reaction which can amplify a major change is known as the Butterfly Effect.

Wahl's display was switched on by Dancing On Ice champion Daniel Whiston and is sponsored by Houndshill Shopping Centre, who, together with the Blackpool Fairness Commission, called in Happy to help raise awareness.

Happy worked with Blackpool Council’s Illuminations department on the design of the butterfly in which visitors are encouraged to become the body, take photos and spread the word via social media using the hashtag #BPLIlluminations #BeTheChange and #Whal2Wall

Karen Lambert, managing director of Happy Creative, said: “Blackpool Illuminations is the backbone of the resort’s tourism industry in autumn and to help light up with an amazing addition like The Butterfly Effect is great to be a part of.

“The campaign closely reflects what Happy stands for in spreading kindness and happiness in everything we do.”