Hallmark Hotels expands in to Lancashire

Following another positive financial year for the Topland Group and its Hallmark Hotels portfolio, it has welcomed the former Feathers Hotel Collection of eight hotels into the group, including the newly named Best Western Premier Hallmark Hotel Preston Leyland.

Best Western

The announcement brings the total number of Hallmark Hotels nationwide to 28 and the uniting of the portfolio brings the total number of rooms offered across the UK up to 2,700.

More than 16,000 square metres of space across 171 individual and purpose built function rooms will now be available by Hallmark Hotels, many of which offer a variety of genuinely unique sites for both leisure and business use, weddings and events.

Lionel Benjamin, director of hotels at the Topland Group, said: "Topland Group’s investment into the North of England’s hotel industry supports the Northern Powerhouse’s efforts to improve economic growth for the area. The expansion of the Hallmark Hotels portfolio within this specific region brings with and supports employment, both for hotel teams, suppliers and partners whilst also driving demand to the destination both for leisure and business travellers.”

Robert Alley, Hallmark Hotels sales and marketing director, said: “Feathers Hotels bring with them a strong reputation in their local markets for originality and service culture. A popular choice for social events, they are a perfect fit into the enlarged Hallmark Hotels portfolio where progress has been made to establish the portfolio as one of the leading independent hotel brands in the UK.” The eight former Feathers Hotels will receive investment from Topland Group, with a significant number of bedrooms across the properties scheduled to receive a complete refurbishment, including an interiors refresh, whilst continuing to retain their unique individual characteristics and architectural charm. The hotels will also undergo a name change to the following: