Growth programme provides refreshed focus for leading creative agency

Forepoint Ltd, a creative and ideas agency, have embraced some of the fully-funded support on offer from Lancashire Forum Creative.

Lancashire Forum Creative is a leadership and business growth programme delivered by the University of Central Lancashire and funded by the European Regional Development Fund.

The creative agency, with offices in Preston and London, engaged with the free business growth programme following communications from the Centre for SME Development and liaison with Lancashire Forum Creative programme. These collaborative sessions have helped provide context and insight, as well as shape the company’s involvement with the programme.

To date, Forepoint Ltd have attended several ‘Digital Think Tank’ events, including a 12 hour ‘Design Sprint’ focussed on new product development.

A small team from Forepoint joined fellow creatives for a ‘Think Differently Sprint’ day hosted at UCLan, which focussed on tools and techniques for rapid product development. The event provided attendees with a bespoke toolkit and strategy document tailored to their business needs along with a sample of the tools needed to support them in running their own sprints.

Head of digital at Forepoint Matthew Simpson summed up his experiences, adding: “The events have been engaging, Informative and a great chance to take time out to focus on our ways of working. The sessions provided different perspectives and offered us a renewed sense of focus and direction for the business”.

Laurie Smith, programme director, Lancashire Forum Creative, added: “The events we put on for Lancashire’s creative and digital SMEs are designed to provide businesses with the tools, knowledge and peer-led support they need to take their business to the next level. Our creative and innovative sessions are based on solid academic research and industry know-how, backed up with experienced facilitation to help our clients make progress.”

Lancashire Forum Creative is a leadership and business growth programme that is tailored to meet the learning and development needs of Lancashire’s creative and digital SMEs.