Golden anniversary for Blackpool bullion company

A golden anniversary has a double meaning for Blackpool company, Chard, which is celebrating 50 years as a gold bullion and coin business.

lawrencechardThe firm celebrated with the completion of a £750,000 investment in a new showroom, a beautiful art deco style building that has been completely refurbished in the seaside town that has been its home for the last 50 years.

Lawrence Chard started dealing coins in 1964, and opened a small coin shop in Dale Street, Blackpool, with his cousin, Robert. As the business grew they moved and Roy Castle, of Record Breakers’ fame, opened the Lytham Road showroom.

A young Lawrence Chard distinctly remembers two old ladies peering through the newly opened coin shop window and commenting, “A coin shop? That’ll never last!”. Fortunately they were wrong and half a century later, Chard (1964) Ltd is still going strong and is the largest coin and bullion dealing business outside of the USA.

Recently Chard opened its new larger premises at 32-36 Harrowside, South Shore, Blackpool, just around the corner from its previous premises on Lytham Road. Lawrence commented: “We had outgrown the Lytham Road showroom and were looking to continue to expand. When we originally bought the 1930s property on Harrowside it was a derelict, vandalised eyesore which we have successfully converted to a modern, efficient building which retains many of the original attractive art deco architectural features.”

Although much of Chard’s business is done online and over the phone, every day a large number of customers visits the showroom to see its vast collection of numismatic coins and other euxonumia items; mostly from Blackpool and the surrounding areas. However, it’s not unusual to see customers from all over the UK and even from as far away as Australia, the Far East and the USA. In addition to the new showroom, 50th anniversary and rebranding, work is currently underway to launch a new website in early 2015, and they will be recruiting more staff to cope with the expected demand from new customers.