Funding: How to avoid kissing too many frogs

There’s more money than ever before for SMEs with growth potential but finding the right investor means kissing a few frogs. Believe me, you really don’t want to kiss more than a few. 

Great entrepreneurs know that avoiding the frogs requires research and discipline. Inexperienced fund raisers may find the right investor but risk missing the most appropriate, or worse, accept an offer that could damage the business!

There may be eager investors and lots of money available but the journey is far from easy. Many fall at the first hurdle; even proposals with good potential. Multiple rejections can be avoided; success within your grasp; the reward spawning success.