Freshfield becomes partner of national network

Leading North West-based marketing communications consultancy Freshfield has extended its national reach after joining a UK network of creative agencies.

Freshfield has become a founding partner of The Hyperlocal Everywhere Network along with four other agencies across the UK.

The Hyperlocal Everywhere Network aims to a bring local and regional dimension to national marketing campaigns across digital, public relations, social media, events and design and branding.

The network will allow Freshfield’s clients to access additional on-the-ground marketing support for campaigns across the UK. Freshfield, based in Preston, is collaborating with Spring, Plinkfizz, The Karol Marketing Group and purplefish together covering the north west, south east, the Midlands, the north east and south west.

Simon Turner, managing director of Freshfield, said: “This initiative is a logical extension of what we are already offering, strong local, regional and national multi-channel services on behalf of our clients wherever they may be located.

“For campaigns that span multi-UK regions, we need local teams with specific local knowledge and relationships and this collaboration gives clients access to that expert support. Our solution allows brands to avoid co-ordinating multiple agencies or having their project passed on to other agencies who don’t understand local markets.”

Hyperlocal Everywhere provides in-depth knowledge and support for clients in their communities, identifying and meeting local needs, connecting with influencers and ensuring engagement with high impact outcomes.

Freshfield works across seven specialist sectors in advanced industries; business and professional services; built environment; education; healthcare; public sector; retail and leisure. The agency recently retained the three-year marketing services contract for Boost Business Lancashire, the county’s £7.8m business growth hub, following a national tender process, creating a full-service marketing communications programme incorporating branding, website, digital marketing, events, social media and media relations.