Freshfield appoints new chief operating officer

David Adams has been appointed as chief operating officer and head of brand at Preston-based marketing firm Freshfield.

David has earned 25 years of experience working in director and senior management roles on both the client side and in a number of leading north west digital, marketing and PR agencies.

He founded the Manchester-based marketing consultancy The Savvy Partnership, as well as sitting on the board of Manchester Digital for six years. During his career, David has worked with clients including the NHS, Regus, EDF Energy, Medical Schools Council, Age Concern, L’Enclume, Urban Splash and Sure Start.

Most recently, David held the position of head of brand consultancy at Fat Media in Lancaster, as well as playing a lead role on its senior management team.

In his new role, he will work alongside the firm’s chief executive Simon Turner on its leadership and growth strategy, directing all business operations. He will also oversee Freshfield’s brand development service, advising clients on matters such as brand positioning, creation of values and brand strategy.

Simon Turner said: "We are thrilled to have secured someone of David’s calibre and experience.

"Freshfield has a strong foundation with a great client portfolio and team. David will play a key role building on this and developing the Freshfield of the future, creating an environment for success for our clients and our people. He will also play a mentor and adviser role to the team, which is invaluable."

David said: "Freshfield has an excellent reputation and it was quite clear early on in my discussions with Simon, just what the potential was at the firm. We very much have a shared vision for the business and I'll be looking to use every one of my 25-plus years of agency experience to build on these strong foundations and ensure our aspirations are realised while maintaining the values Freshfield has become known for."

Earlier this month, Freshfield won the award for Best B2B Campaign at the Northern Marketing Awards for its work with Lancashire County Council on the #AskForHelp campaign which supported business owners during the early days of the coronavirus pandemic. The campaign was also Highly Commended at the Prolific North Awards in September.

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