Freelancer Flips Script on How SME’S Do Marketing

A North-West based marketing freelancer is changing the way small and medium-sized businesses approach their marketing - offering strategic, results-driven support that can be rare to come by.

Olanta Harding, founder of O.H Marketing Management, helps businesses grow with a marketing approach that’s both effective and practical. Her services are built for those who know they need more than just a LinkedIn, but don’t know what they do need - nor can they justify the high retainers of traditional agencies. 

Since launching in early 2024, Olanta has worked with businesses across the North-West, from property and hospitality to professional services, helping them build confidence, consistency, and clarity in their marketing. One standout success story is Cradel Haus, a luxury self-catering holiday accommodation business. Since working with Olanta, the business has grown its mailing list from just 51 to over 2,200 subscribers, increased website engagement by 50%, and now has direct bookings accounting for 20% of all reservations each month. 

It’s this kind of measurable, meaningful progress that has earned Olanta glowing feedback from clients. One small business owner said: “Olanta does a brilliant job of managing our marketing. She is very easy to communicate with and is great at conveying our brands messaging across multiple channels, all while continuously growing our platforms organically”.

With years of experience working for seven-figure organisations before launching O.H Marketing Management, Olanta brings both strategic oversight and hands-on expertise - bridging the gap that many small businesses face when trying to make marketing drive results. Her approach goes beyond social media; it’s about combining strategy, brand messaging, campaign management, email marketing, and so much more to help businesses build sustainable marketing foundations that will help them to grow their business. 

“Marketing is rarely fully understood” says Olanta. “Businesses see posting on socials and exhibiting at an expo as checking off their marketing, but the marketing that will get you in the forefront of your audiences mind is much more than that – I work with businesses to find out what marketing should be saying and doing to make their auidence want to buy from them, and then make that happen.”

Operating from The North-West and working with clients nationwide, O.H Marketing Management offers ongoing freelance marketing management, but also one-off strategy sessions, and marketing consultancy services - all built to help businesses grow with confidence and clarity. You can see more of her services on her website here. 

For business owners ready to take control of their marketing, Olanta’s approach offers something refreshingly different: marketing made simple, effective, and achievable.