Forest Group and Swansway Group celebrate delivery of 100th VW Van

single-forest-group-van.jpg

With car and van dealerships located across the North West and Midlands, Swansway Group, is delighted to announce that Forest Group has recently taken delivery of its 100th Volkswagen Transporter from their Lancashire Van Centre!

Forest Group are a market leading and multi award winning refrigeration and air conditioning company servicing the north of England, Midlands, Wales and Scotland.  Operating as Forest UK and GB Refrigeration, they are widely recognised as the service provider of choice for the hospitality sector.

Swansway Group and Forest Group are both family owned and currently operated by second generations. Both are also prime examples of how family owned businesses continue to act as the mainstay for the UK economy, even in in the challenging 2020 economic conditions.

According to the Institute for Family Business’s report,  “The State of the Nation: The UK Family Business Sector 2019–20”, fleet-footed family businesses with their innovative approaches, ability to swiftly adapt to changing circumstances, and long-term strategic perspective, make up 87.6% of the UK’s businesses. And as family-run organisations frequently have proven commitment to the local communities in which they operate, it is generally accepted that they will be a key driver for economic recovery, once the pandemic restrictions are lifted.

Andrew Fraser, joint managing director of Forest Group, said: “We are delighted to have reached this milestone with Swansway Group. Our customers in the hospitality and catering sector expect the very highest standards of service from us, so the vehicles that we invest in have to perform. We have received first class service from the entire team at the Lancashire VW Van Centre for many years and it is a testament to their high performance levels that our partnership has endured and that we have chosen to spend over £3 million on their vehicles and services.”

John Smyth, director of Swansway Group, said: “Working from one family business to another is very satisfying, as we both have strong values that have been passed down through the generations, and it is wonderful to see the pride with which Forest Group instils these values in everything they do. We have been delighted to have been their supplier of choice for all these years as we know they only accept excellence. The 100th van is a fantastic achievement for us both and bodes extremely well for both businesses’ positive future performance.”

About Swansway Group

Swansway Group has 23 dealerships and one accident repair centre, from Birmingham in the Midland to Carlisle in the North.  It represents Volkswagen, Audi, Land Rover, Jaguar, SEAT, CUPRA, Peugeot, Honda and Volkswagen Commercial Vehicles, plus operates 5 Motor Match non-franchise locations.

The family dealer group was founded in 2003 by Michael Smyth and is now run by him and his three sons. 

Enjoyed this? Read more from Swansway Motor Group

Latest news

1

Kerakoll UK and Barnfield Construction sign contract to build new Preston plant Barnfield team on new Kerakoll site

Kerakoll UK and Barnfield Construction sign contract to build new Preston plant

27 Jun 2025

2

Scout Moor II meteorological mast gets the green light Cubico

Scout Moor II meteorological mast gets the green light

26 Jun 2025

3

Breck acquires 21-acre Ravenhead Brickworks site for 300 new homes Ravenhead

Breck acquires 21-acre Ravenhead Brickworks site for 300 new homes

26 Jun 2025

4

Conlon marks Employee Ownership Day with family fun celebration, ushering in a new era after 60 years in business Conlon celebrating its first EOT Day with family at Ribby Hall Village

Conlon marks Employee Ownership Day with family fun celebration, ushering in a new era after 60 years in business

26 Jun 2025

5

Lancashire Skills & Employment Hub announces Skills Bootcamps partnership with Northcoders Northcoders skills support

Lancashire Skills & Employment Hub announces Skills Bootcamps partnership with Northcoders

26 Jun 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
LBV123 July/August Launch Event
Lancashire Business View magazine launch
Networking
16 Jul 2025

LBV123 July/August Launch Event

Burnley

08:30 - 10:30

Lancashire Built Environment Conference 2025
BEC 315 X 315 Px
Networking
25 Sep 2025

Lancashire Built Environment Conference 2025

Blackpool Football Club, Blackpool, FY1 6HX

08:30 - 13:00

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

Business Bike Club – July
Chamber Logo1.png.png
LBV Hub Networking
01 Jul 2025 - 01 Jul 2025

Business Bike Club – July

Various, Lancaster, LA

08:00 - 09:30

Chamber Breakfast Networking – July
Chamber Logo1.png.png
LBV Hub Networking
02 Jul 2025 - 02 Jul 2025

Chamber Breakfast Networking – July

St John's Hospice, Slyne Road, Lancaster, LA2 6ST

08:00 - 10:00

The Marketing Metrics that Matter – July 4
LBV Hub Seminars
04 Jul 2025 - 04 Jul 2025

The Marketing Metrics that Matter – July 4

Door4 Office, Burnley Wharf, Burnley, BB11 1JG

08:30 - 11:00

Chamber Summer BBQ
LBV Hub Social
17 Jul 2025 - 17 Jul 2025

Chamber Summer BBQ

The Borough, Dalton Square, Lancaster, LA1 1PP

17:30 - 20:00

Preston Tech Connection: Web3 is Dead. Or is It?
July Longer Banner.jpg.jpg
LBV Hub Networking
29 Jul 2025 - 29 Jul 2025

Preston Tech Connection: Web3 is Dead. Or is It?

Society1, Coworking Space, Preston, PR1 3LT

18:00 - 19:30

Preston Freelancer Meet-Up: July
Longer July Banner.jpg.jpg
LBV Hub Networking
31 Jul 2025 - 31 Jul 2025

Preston Freelancer Meet-Up: July

Society1, Coworking Space, Preston, PR1 3LT

10:00 - 11:30

Cumbria Business Expo 2025
https---cdn.evbuc.com-images-880461633-4862066883-1-original.20241022-110415.jpeg.jpg
LBV Hub Exhibitions
19 Sep 2025 - 19 Sep 2025

Cumbria Business Expo 2025

Carlisle Racecourse, Carlisle, CA2 4TS

09:00 - 15:00

North West Business Expo 2025
https---cdn.evbuc.com-images-880456273-4862066883-1-original.20241022-105445.jpeg.jpg
LBV Hub Exhibitions
24 Oct 2025 - 24 Oct 2025

North West Business Expo 2025

Bolton Stadium Hotel, Bolton, BL6 6SF

09:00 - 15:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV122 Online Graphic
Subscribe now

Weekly news bulletin