Footballer turned property tycoon's TV show kicks off

Property tycoon Liv Cooke, the former freestyle football world champion from Leyland, is starring in a new Dragons Den style property investment series now streaming on Amazon Prime.

The 27-year-old will feature on the panel of Property Elevator, a five part series where aspiring property entrepreneurs pitch real deals to a panel of angel investors, with funding decisions made in real time.

The prize is investment, or a joint venture with the angels themselves. 

Liv said: “I'm so proud to finally share Property Elevator with everyone. Sitting on that panel, you see very quickly who really knows their numbers and who doesn't, and there were some deals that genuinely surprised me.

"I came into property with nothing, so being able to back people who are where I once was means a lot to me. I'm not afraid to say no, but when the fundamentals are right I'll back you all the way. Grab the popcorn, because there are some tough moments in there.”

Liv, who first made her name as a teenager in freestyle football, becoming the youngest world freestyle football champion in history in 2017 and still holds seven world records, told Lancashire Business View earlier this year that she had initially said 'no' to the project as she 'didn't feel qualified'.

But with more than £100m in property developments in her portfolio, show executives were able to convince her. She told us: “They convinced me and gave me the confidence I needed to tell me, ‘No, you are absolutely qualified. Look at what you’ve built’.

“When I step back, I do deserve to be on this panel and I’ll let my work do the talking.”

Liv Cooke Properties has helped house hundreds of vulnerable people, with a particular focus on those escaping domestic and sexual abuse. Liv has also mentored hundreds of aspiring developers, helping them build ethical and scalable property businesses.

Liv is joined on the panel by fellow angel investors Hayley Andrews and John Howard, who bring decades of combined experience across residential, commercial and large-scale property development.

All five episodes of Property Elevator are available to stream now on Amazon Prime Video.