Flex appointed to promote London hotel launch

Rawtenstall-based PR firm Flex Media has been appointed to handle press and media communications for the opening of the new £26m Hampton by Hilton Hotel in London.

The hotel is operated by Starboard Hotels, which has worked with Flex on previous projects. 

Nicolette Webster, Flex Media founder and MD, said: "We have a uniquely long-standing relationship with Starboard, having handled the companys communication activities across its portfolio for over four years now.

"These are challenging times for the hospitality industry as the pressures of operating in the midst of a pandemic continue to impact the sector. The opening of a new hotel is a terrific success story of investment, expansion and employment that we will be showcasing across the many and varied media platforms."

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