Five tips for starting your business's social media

LBV Size

The world has heavily shifted to digital and social media marketing has become more important now than ever before - it’s no longer an option, it’s a must have for businesses.

Whether you’re releasing a new product, starting a new business or would like to expand your brand’s online presence, you need a social media strategy in place.

But where do you start? We know how overwhelming this can be, so we’ve put together five tips to help you get started.

1. Outlining your goals

Before rushing into social media, it’s important to have a clear understanding of what your goal is. Are you wanting to build brand awareness, drive traffic to your website or generate leads? By defining your goals, you’ll be able to outline your strategy better. For example, if your goal is to build brand awareness, your campaign focus would be on reaching a larger target audience through content that relates to them, rather than narrowing down on a specific niche. Whereas, if your goal was to generate leads, you’d look at niching down to target your ideal customer with a customer acquisition plan in place of how you get them from seeing your campaign to enquiring. 

2. Which platforms should you use?

Not all social media platforms are the same and all serve a different purpose, so don’t rush into creating an account on every platform. You need to identify your target audience and know where they spend their time. For example, if your business is targeting large B2B companies, Facebook and Instagram are not the platforms for you, instead, LinkedIn will be the best platform. If you understand each platform and what you can get out of each, it allows you to choose the right ones that align with your business’s objectives.

3. What type of content should I be posting?

The type of content you post should reflect your brand’s voice and relate to your target audience. You should consider a mix of educational, entertaining and promotional content to keep your audience engaged. Putting a face to your business is always an easy win, so don’t forget to get your team involved with series such as Behind-the-scenes, Meet The Team and more. Finally, remember that your content should provide value to your audience whether it’s humorous, educational or promotional. 

4. How often should I be posting?

When starting out on social media, consistency is key. However, finding the right posting frequency can be tricky. Too many posts could overwhelm your audience and too few can lead to disengagement, so how do you balance this? A great starting point is to post around three to five times a week on your chosen platforms. When posting content, analytics is also going to be your new best friend as it’s important to find out what works best for your audience and base your future content around this to engage with them.

5. How do I engage with my target audience?

Social media is not just a place for promoting your products, it’s a place of community and you need to build up yours. You should ensure you’re engaging with your audience through comments, answering questions and getting involved in discussions relevant to your industry. A great way to get your audience engaging with you is to create polls, Q&A’s and other interactive content your audience can engage with, this not only increases engagement but helps your audience to feel a part of something. Engagement is a two-way street, so don’t neglect your audience!

Now what?

Starting your business’s social media journey may seem daunting at first, but it can be a very powerful tool for business growth and shouldn’t be overlooked. If you simply don’t have the time or expertise, why not leave it to the experts?!

We’ve helped countless businesses across the UK to increase their online presence, build an online community and generate valuable leads through Social Media, SEO, Video Marketing, Email Marketing, Web Design and much more.

Simply get in touch with our team to chat about your marketing and what we can do for your business.

Call us: 01282 216613
Email us: [email protected]
Fill in our online form: https://cottondigital.co.uk/contact-cotton-digital/

Enjoyed this? Read more from Cotton Digital

Latest news

1

Morecambe shortlisted in National Visa Awards celebrating the UK’s thriving towns David Waddington and John O'Neill

Morecambe shortlisted in National Visa Awards celebrating the UK’s thriving towns

04 Jul 2025

2

County council sets out 'areas of focus for 2025-26 in document Coun Stephen Atkinson

County council sets out 'areas of focus for 2025-26 in document

04 Jul 2025

3

Warden Construction completes project to help Preston school double pupil numbers Warden Construction completes project to help Preston school double pupil numbers

Warden Construction completes project to help Preston school double pupil numbers

04 Jul 2025

4

Grant Thornton advises RJ Power Networks on sale to Ipsum Jamie Roberts

Grant Thornton advises RJ Power Networks on sale to Ipsum

04 Jul 2025

5

College principal resigns Karen Buchanan

College principal resigns

04 Jul 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
LBV123 July/August Launch Event
Lancashire Business View magazine launch
Networking
16 Jul 2025

LBV123 July/August Launch Event

Burnley

08:30 - 10:30

Lancashire Built Environment Conference 2025
BEC 315 X 315 Px
Networking
25 Sep 2025

Lancashire Built Environment Conference 2025

Blackpool Football Club, Blackpool, FY1 6HX

08:30 - 13:00

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

Tri-Site Survey Equipment Showcase
unnamed (2).jpg.jpg
LBV Hub Seminars
09 Jul 2025 - 09 Jul 2025

Tri-Site Survey Equipment Showcase

Crow Wood Hotel, Burnley, BB12 0RT

09:30 - 16:00

Blackburn Cathedral hosts Champagne and Diamonds Event with Ainsworth Jewellers
Champagne-Jewellery 10 07 25_page-0001.jpg.jpg
LBV Hub Awards
10 Jul 2025 - 10 Jul 2025

Blackburn Cathedral hosts Champagne and Diamonds Event with Ainsworth Jewellers

Blackburn Cathedral, Blackburn, BB1 5AA

18:00 - 20:30

Choose Chorley for Business - Talent Reimagined Business Breakfast
talentreimaginedbb.png.png
LBV Hub Seminars
10 Jul 2025 - 10 Jul 2025

Choose Chorley for Business - Talent Reimagined Business Breakfast

Strawberry Fields Digital Hub, Chorley, PR71PS

08:00 - 10:30

Shaping Preston's future by remembering its past
1750160034867.png.png
LBV Hub Networking
16 Jul 2025 - 16 Jul 2025

Shaping Preston's future by remembering its past

Society1, Coworking Space, Preston, PR1 3LT

18:00 - 20:30

Chamber Summer BBQ
LBV Hub Social
17 Jul 2025 - 17 Jul 2025

Chamber Summer BBQ

The Borough, Dalton Square, Lancaster, LA1 1PP

17:30 - 20:00

Preston Tech Connection: Web3 is Dead. Or is It?
July Longer Banner.jpg.jpg
LBV Hub Networking
29 Jul 2025 - 29 Jul 2025

Preston Tech Connection: Web3 is Dead. Or is It?

Society1, Coworking Space, Preston, PR1 3LT

18:00 - 19:30

Preston Freelancer Meet-Up: July
Longer July Banner.jpg.jpg
LBV Hub Networking
31 Jul 2025 - 31 Jul 2025

Preston Freelancer Meet-Up: July

Society1, Coworking Space, Preston, PR1 3LT

10:00 - 11:30

Cumbria Business Expo 2025
https---cdn.evbuc.com-images-880461633-4862066883-1-original.20241022-110415.jpeg.jpg
LBV Hub Exhibitions
19 Sep 2025 - 19 Sep 2025

Cumbria Business Expo 2025

Carlisle Racecourse, Carlisle, CA2 4TS

09:00 - 15:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV122 Online Graphic
Subscribe now

Weekly news bulletin