First impressions count as much online as off

Since Covid-19 turned us all into tech gurus, the world of business start-ups has radically changed.

Eye contact, a good firm handshake and making sure you don’t spill your coffee are networking tips from a bygone time. So, we all know making a first impression is key, but if we’re not meeting people face to face how do we make the right first impression?

The ‘real life’ first impressions are just that, and in many cases your emoji or ‘online self’ has already done a virtual meet and greet with that prospective client. Many start-ups set out and the first thing they want to do is get cracking and get the word out there about their new venture is, and this is exactly what they should do, but second, not first.