Finding your format

By Bigtank

20 Oct 2020

Arguably, video content is THE best way to engage with an online audience so when you’re wanting to communicate a particular message, it can be easy to jump to a single conclusion on what creative treatment might be right for you and to disregard everything else. But by doing this you are potentially missing the chance of making your message the best it can be an in some cases, this can be detrimental to your budget.

When we say creative treatment, what we mean is the kind of production style you go for, so for example it could be a traditional sit-down interview, an animated infographic or a piece to camera recorded in a studio. Let us look at some of these and why they are right for some goals and not for others.

1. The traditional sit-down interview is often the cornerstone of many company overview films. The content is lead by the companies teams and if the interview is conducted correctly, the answers will be delivered from the heart and not just the head – in other words, with complete sincerity. These are a great way of giving a company or product a personality, by seeing and hearing the people behind the brand it adds that human touch which is vital for engaging with your audience. So that’s where this format thrives. Where it may not be as suitable is if you are trying to explain technical facts and figures or detailed production work flows. Sometimes, depending on the speaker, having a person deliver lots of facts and figures rather than emotional content, can end up being a long-winded exercise for both speaker and viewer.

Take a look at how Lancashire law firm Farleys utilised this format to it's best abilility.

2. Animation - Animation is great for explaining processes and delivering facts and figures and can bring to life what can sometimes be considered boring or difficult topics. By animating data and system diagrams, you can quickly and confidently explain your product or service in a way that is eye catching and engaging for the viewer and doesn’t leave them disinterested. One thing to consider though is if done from scratch i.e with no existing assets, animation can take longer to produce than if done with pre-existing assets thus increasing the production time and therefore the budget required. There are also projects though where a combination of animation and filmed content might be the ideal creative solution for your message, just like how Businesswise Solutions did.

3. Finally, if neither of these seem like the right fit and your project needs a quick turn-around with limited budget, a simple piece to camera recorded in a studio could be the answer. With the option to record on an autocue there is no need to learn any lines and maintaining that all important eye contact with the viewer is easy. This kind of production lends itself well to short internal messages, virtual awards ceremonies, product demos and vlogs…and videos like THIS one from our Vlog collection. The applications are far reaching and typically requires less production time. However if it’s a deeper level of engagement that you require and want to give a real insight into a company or brand, we go back to treatment number 1.

Video creation is not a one size fits all process so it’s absolutely essential to take the time to think about what you want to achieve from your content first, and the right format should flow from there. We are here to help at Bigtank so if you are unsure about what the best direction to take is for your messages and stories, get in touch. You can find more video insights and explore a range of formats at: https://www.bigtank.co.uk/

Latest news

1

Fulfilmentcrowd makes double senior hires Katie Shepherd L And Rachel Miller R

Fulfilmentcrowd makes double senior hires

19 Apr 2024

2

Forbes makes Manchester move Forbes Manchester

Forbes makes Manchester move

15 Apr 2024

3

Blackpool approves plans for pair of apartment complexes New South Promenade Apartments Visuals

Blackpool approves plans for pair of apartment complexes

12 Apr 2024

4

Distinguished engineer takes senior role at Lancaster University Rebecca Lingwood

Distinguished engineer takes senior role at Lancaster University

11 Apr 2024

5

International building supplies firm to open new plant in Preston New Kerakoll Group Premises Visuals

International building supplies firm to open new plant in Preston

11 Apr 2024

Hwc 2024 Email Signature 980x120
Background image for hub sign up block

LBV Hub

Reach 50,000 members of the Lancashire business community

Post your news
Post your events
Post your offers
Company profile
Social reach
Magazine coverage
Sign-up
Events
Health and Wellbeing Conference 2024
Hwc 2024 Social Media 1200px 1
Networking
23 Apr 2024

Health and Wellbeing Conference 2024

Crow Wood Hotel, Burnley , BB12 0RT

08:30 - 13:00

Help to Grow Management Course
HTG2.png.png
LBV Hub Seminars
15 Apr 2024 - 17 Jul 2024

Help to Grow Management Course

Preston Campus , Preston , PR1 2HE

09:30 - 14:00

Business Networking in Preston- BNI Brunch
EVENT LISTING SIZING Brunch .png.png
LBV Hub Networking
19 Apr 2024

Business Networking in Preston- BNI Brunch

Samlesbury Preston Hotel, Preston New Road, Preston, PR5 0UL

09:30 - 11:00

The Pro Club
Untitled design (6).png.png
LBV Hub Networking
19 Apr 2024

The Pro Club

Fraser House, Lancaster, LA1 4XQ

09:30 - 12:30

Business Networking in Blackburn - BNI Infinity
EVENT LISTING BNI Infinity.png.png
LBV Hub Networking
19 Apr 2024

Business Networking in Blackburn - BNI Infinity

Hampton by Hilton, 2 Frontier Ave, Blackburn, BB1 3AL

06:30 - 08:30

St Catherine’s Corporate Skydive
Corporate SkyDive.jpg.jpg
LBV Hub Fundraisers
21 Apr 2024

St Catherine’s Corporate Skydive

Black Knights Parachute Centre, Lancaster, LA2 0YD

12:00 - 16:30

Emergency First Aid at Work
Chamber Logo1.png.png
LBV Hub Seminars
23 Apr 2024

Emergency First Aid at Work

FGH Training, 3rd Floor, Storey House, White Cross Business Park, Lancaster, LA1 4XQ

09:00 - 16:00

Business Networking in Blackburn - BNI Vista
EVENT LISTING SIZING Vista.png.png
LBV Hub Networking
23 Apr 2024

Business Networking in Blackburn - BNI Vista

Hampton by Hilton, 2 Frontier Ave, Blackburn, BB1 3AL

06:45 - 08:30

HR Complete Training Programme: Equality and Diversity
Picture1.png.png
LBV Hub Webinar
23 Apr 2024

HR Complete Training Programme: Equality and Diversity

Online (Zoom)

09:30 - 11:00

Business Networking in Chorley - BNI Endeavour
EVENT LISTING SIZING Endeavour.png.png
LBV Hub Networking
23 Apr 2024

Business Networking in Chorley - BNI Endeavour

Oak Royal, Bury Lane, Chorley, PR6 8SW

06:30 - 08:30

Your Business Bootcamp Bitesize: "Roger That… The Importance of Asking Twice"
CBP-logo LBV.png.png
LBV Hub Webinar
24 Apr 2024 - 24 Apr 2024

Your Business Bootcamp Bitesize: "Roger That… The Importance of Asking Twice"

Online, Online, Online

08:00 - 09:30

Business Networking in Accrington - BNI Zeus
EVENT LISTING SIZING Zeus.png.png
LBV Hub Networking
24 Apr 2024

Business Networking in Accrington - BNI Zeus

The Mill House, Corn Mill Yard, Accrington, BB5 5HX

06:45 - 08:30

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more Lbv115 Online Graphic
Subscribe now

Weekly news bulletin