Facing up to the recruitment challenge

By Frank McKenna

26 Jul 2021

The economy as a whole has been battered over the past 16 months. However, it is acknowledged by all that the hospitality and visitor economy has been hit harder than any other.

The pandemic has been bad enough for our bars, hotels, and restaurants. Lockdowns and continued restrictions limiting numbers who can frequent venues, has seen many well-known pubs and eateries close their doors for good.

A less publicised challenge, but one keenly exercising the minds of the sectors managers currently, is recruitment.

Brexit has made it extremely difficult for the leisure industry to hire, and the shrinking pool of European workers who were the backbone of the hospitality workforce is causing huge staff shortages in many establishments.

Despite pleas from visitor economy representative groups, the government has not yet responded to their proposal to exempt hospitality from Brexit rules. They shouldn’t hold their breath.

But the third, and perhaps longer-term challenge is this: a combination of lockdowns and job insecurity has led many to question why they would work long hours, sacrifice every weekend, and operate on zero-hour contracts for a relative financial pittance.

As much as I sympathise with hospitality venues, one in five of which are facing more than 50 per cent reductions in their takings this year, once we are through Covid, and even if our politicians give them the green light to employ EU citizens again, without a change in attitude to working hours and conditions, they will continue to struggle to employ people.

Out of all crises comes some good. Maybe a radical change in working environments – in the hospitality sector and beyond - is one of the positives that we can look forward to in the post-Covid world.

  • For further Lancashire business news, advice and analysis subscribe to Lancashire Business View or join the LBV Hub from just £2.50 per month. Click here to subscribe now.

Enjoyed this? Read more from Frank McKenna

Latest news

1

New tenant for former Mad Giant food hall in Preston News Owners At Unit 6 Get Acquanited With Their Neighbour Feathers Mcgraw

New tenant for former Mad Giant food hall in Preston

10 Nov 2026

2

Apprentice wins Medallion for Excellence at skills Olympics Arc Shelby Fitzakerly Painting And Decorating Apprentice 333442 12 May 2024

Apprentice wins Medallion for Excellence at skills Olympics

10 Nov 2026

3

Partnership to deliver new legal services T Levels in Lancashire Brabners And Aldridge Foundation Representatives At Launch Event Cropped

Partnership to deliver new legal services T Levels in Lancashire

10 Nov 2026

4

Sustainable Energy First appoints Jonquil Hackenberg Jonquil Hackenberg Photo

Sustainable Energy First appoints Jonquil Hackenberg

10 Nov 2026

5

Plans for 110-bedroom hotel in Lancaster take step forward Premier Inn Lancaster

Plans for 110-bedroom hotel in Lancaster take step forward

10 Nov 2026

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
LBV131 November/December Magazine Networking Event
LBV131 Magazine Launch Social720No Text 19 Nov 2026

LBV131 November/December Magazine Networking Event

The Landmark, School Lane, Burnley, BB11 1UF

08:30 - 10:30

Lancashire Business Day 2026
LBD26 WW Logo720 27 Nov 2026

Lancashire Business Day 2026

Burnley Football Club, BB10 4BX

12:00 - 17:00

Sub36 Reunion & Networking
03 Dec 2026

Sub36 Reunion & Networking

Burnley Football Club, BB10 4BX

15:00 - 17:00

Lancashire Net Zero Conference 2027
NZC27 Social 1200x800Generic 1 11 Feb 2027

Lancashire Net Zero Conference 2027

The Wellbeing Farm, Edgworth, Wheatsheaf Hill Farm, Plantation Road, BL7 0BY

09:30 - 02:00

Help to Grow: Management Course
Help To Grow 25 Sep 2026 - 15 Dec 2026

Help to Grow: Management Course

University of Lancashire, Preston, PR1 2HE

09:30 - 12:00

Preston Tech Connection: People Behind The Ideas
11 Nov 2026

Preston Tech Connection: People Behind The Ideas

Society1, Coworking Space, Preston, PR1 3LT

18:00 - 19:03

The Business Network Central and East Lancashire
12 Nov 2026

The Business Network Central and East Lancashire

Longridge House, Preston, PR3 2TB

11:30 - 14:15

Ai in business: protect, innovate & grow
Door4 Forbes 12 Nov 2026

Ai in business: protect, innovate & grow

Brockholes Nature Reserve, Preston, PR5 0AG

09:00 - 12:00

Napthens' Cumbria Clay Shoot - for Penny Conservation Charity
N123_1200x400px_Title&Subtitle (1).png.png 12 Nov 2026

Napthens' Cumbria Clay Shoot - for Penny Conservation Charity

Leighton Hall Estate Storrs Lane, Carnforth, LA5 9ST

09:00 - 16:00

Lancaster District Business Support Expo
Lancaster And Morecambe Logo 1 18 Nov 2026

Lancaster District Business Support Expo

The Platform, Morecambe, LA4 4DB

09:00 - 13:00

Great Winter Pie & Pea Social
Lancaster And Morecambe Logo 1 19 Nov 2026

Great Winter Pie & Pea Social

The Royal Hotel & Bar, Lancaster, LA1 1YD

17:30 - 20:00

Neurodiversity Awareness and Support Training
20 Nov 2026

Neurodiversity Awareness and Support Training

Neuro Spark Training Solutions, Burnley , BB11 2AS

09:00 - 16:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV130 Online GraphicWebsite
Subscribe now

Weekly news bulletin