Expert view: Moving pics paint a thousand clicks
Mark Oulson-Jenkins, managing director of Raising the Roof Productions, argues that a website without video is a dead website.Are you thinking about using video to boost your business' profile? If not, why not?
Over the last ten years, since the very first online videos were produced, it has become universally accepted that online video is an essential part of any business' marketing strategy. Whether you're a global conglomerate or a self-employed tradesperson, you need to be utilising online video.Having video on your site's homepage makes it 53% more likely to show up on page 1 of Google and research suggests that online video attracts 2 to 3 times as many monthly visitors, doubles the time a potential client spends on your site, and has a 157% increase in organic traffic from search engines (Source: MarketingSherpa).
What business can afford to turn that sort of opportunity down? What business can afford to keep an antiquated site with huge amounts of monotonous text whilst all their competitotrs keep up with technology, showing their clients that their business is cutting edge?It all boils down to the simple phrase - 'a website without video is a dead site'.
If you haven't yet made the step up into online video, then time is running out. By the time you come around, your competitors will have already mastered the art of VSEO (video search engine optimisation).VSEO is the art of knowing how best to utilise youe video asset. A good production company will ensure that your video asset is working for your business, ensuring it has the biggest possible online reach.
Branded video content reaches nearly half (46%) of all internet users in the UK and more than half of these people (54%) click through to a brand's website (Source: Econsultancy).With good VSEO, your online traffic is sure to increase and online video is in the unique position of being able to make this happen for you.
Video is empowering, interactive and personable. It is now essential to incorporate video as a key part of your marketing strategy.Not convinced? I urge your business to dedicate a portion of your next marketing budget to structured video strategy in order to appreciate its potential return on investment. Mark Oulson-Jenkins Managing director Raising the Roof Productions