Expert view: Moving pics paint a thousand clicks

Mark Oulson-Jenkins, managing director of Raising the Roof Productions, argues that a website without video is a dead website.

Over the last ten years, since the very first online videos were produced, it has become universally accepted that online video is an essential part of any business' marketing strategy. Whether you're a global conglomerate or a self-employed tradesperson, you need to be utilising online video.

What business can afford to turn that sort of opportunity down? What business can afford to keep an antiquated site with huge amounts of monotonous text whilst all their competitotrs keep up with technology, showing their clients that their business is cutting edge?

If you haven't yet made the step up into online video, then time is running out. By the time you come around, your competitors will have already mastered the art of VSEO (video search engine optimisation).

Branded video content reaches nearly half (46%) of all internet users in the UK and more than half of these people (54%) click through to a brand's website (Source: Econsultancy).

Video is empowering, interactive and personable. It is now essential to incorporate video as a key part of your marketing strategy.