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On May 23rd, Google introduced Penguin 2.0, changing the way the popular search engine views your website. Ignition's Andy Chemney gives us the lowdown.
Authority is good. Google wants to help sites become an authority in their niche. Use Google's Author Rank to help you do this.
Anchor text.Links. Google penalises you for your 'unnatural' or 'artificial' links. So check the sites that are linking to you (use www.opensiteexplorer.org - it's free) and remove any bad links. Don't ever buy links.
Cheap SEO.Content. Focus on creating really good quality content aimed at your target audience and you can't go wrong.
Aplify your content.Build quality. Make sure your site is built correctly to start with - it will save you hours of frustration later on.
Work with a reputable agencyAndrew ChemneyManaging DirectorIgnition CBS
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