every1 releases results of influencer marketing survey
Lancashire based digital marketing agency every1 has released the results of an independent survey carried out to explore the increasingly popular topic of influencer marketing.The agency’s Digital PR team surveyed 300 bloggers, vloggers and social influencers to get a feel for their experiences of working with agencies and brands.
Topics covered included issues such as why bloggers reject brand collaboration requests, whether bloggers prefer working with agencies or brands directly and do bloggers feel they are paid and treated well for their work.
Lauren Henley from every1 said: “Over time, influencer marketing has taken off in a big way. I’ve worked in the industry for several years and as more and more companies adopt influencers into their strategies, the more frustration I see coming from bloggers who feel they are used as a gateway to their hard-earned followers.