EG sites to stock Dinner Lady vape pens

By Tim Aldred

07 May 2021

Two Blackburn firms have strengthened their working relationship with EG Group agreeing to stock Dinner Lady's new vape pens throughout its network.

The new Vape Pen disposable e-cigarette is now available in all 402 EG forecourt service stations across England, Scotland and Wales, in a range of eight flavours.

EG had already stocked Dinner Lady’s e-liquids in its forecourt stores and at a series of vape concession outlets opened across the country. The products have been listed in EG Group’s ASDA stores for the past 12 months.

John Taylor, Dinner Lady chief marketing officer, said: "The vape category – in particular disposable vape pens – has become increasingly important for forecourt and convenience retail, especially during the past year when consumer shopping habits have been ever-changing and adapting, in addition to the continuing consumer search for a less harmful alternative to smoking tobacco.

"Disposables have become a key product of choice for both experienced vapers and adult smokers looking for an alternative to cigarettes, and the Dinner Lady Vape Pen has been created after hundreds of hours of research, development and consumer feedback to meet their needs."

He added: "We share our hometown with the EG Group, our own state-of-the-art headquarters are across the road from their offices, and we work closely with their teams to ensure we offer the right products for EG forecourt convenience outlets around the world. Dinner Lady’s premium products are well suited to the high-quality forecourt environments that EG is well known for."

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