Creativeworld introduces new social media strategy for Knight Frank
Creativeworld has been appointed by Knight Frank Manchester to develop the agency’s current online presence.Fresh from the back of the digital marketing campaign Team Creative developed for Blackburn with Darwen’s exciting new Cathedral Quarter Blackburn scheme earlier this year, Creativeworld was approached by leading UK commercial property agency, Knight Frank, as the organisation looked to grow its own digital presence, focusing on their North West division.
On the recent appointment Creativeworld director Simon Swindells said: “Commercial property agencies all over the country are starting to take real note of the importance a strong digital presence can have on their own business growth. Having a clear and cohesive social media strategy behind you can really help in the development and marketing of an agency’s opportunities and new offerings.”Knight Frank wanted to focus its new digital strategy around Twitter where it has experienced great success in recent years on a national level with the official account reaching more than 32,000 followers to date.
The North West organisation already had a small existence on Twitter but by its own admissions didn’t have a clear consistent strategy in place, since the appointment of Team Creative Knight Frank has seen its following rise by over 280% whilst becoming one of the region’s leading agencies online in the process. Knight Frank partner David Porter added: “As an organisation it’s important that we continue to remain at the forefront of all modern communication channels, keeping us ahead of our competitors. Creativeworld have ensured that we do exactly that, their combination of management and knowledge of social media has seen our regional digital presence grow from strength to strength in recent months.”