Creativeworld develops new social media strategy

Creativeworld has been appointed by leading supplier of sport safety products Kay-Metzeler to build the company’s online presence.

Middleton-based Kay-Metzeler approached Creativeworld looking develop an online presence, through social media channels, in an effort to promote their wide range of sport safety products to their niche target audience, whilst building a brand awareness campaign to raise the company’s industry profile.

The agency has previously produced a host of marketing services for the Vita Group over the years having worked with Rossendale Combining, Vita Cellular Foam and Calogen Foam, and was appointed to develop Kay-Metzeler's latest corporate website back in 2011.

Of the latest collaboration, Creativeworld’s Jack Dyson commented, “The whole team is really excited to be working with Kay-Metzeler on this latest social media project. We are seeing a growing number of companies, of all sizes and from all industry backgrounds, really start to take their social media presence seriously as leading platforms continue to offer more options to businesses on a commercial front, which for us as a digital agency is refreshing to see.”

The latest appointment will see the Creativeworld team fully manage and maintain all aspects of the Kay-Metzeler brand on social media platforms, initially on Twitter and Facebook, with a presence on LinkedIn and Google+ to follow. David Bates added “There’s no quick fix when it comes to growing and developing a company’s online identity on Social Media, but with the expert team we have in place here at Creativeworld, we are able to offer truly bespoke solutions to any one of our clients, facilitating their needs perfectly.”