Creativeworld delivers for F Ball

Creativeworld has helped contract flooring specialist F Ball & Co launch its latest product, the high performance underlay Stopgap 1200 Pro.

This latest addition to the F Ball product range has been designed for application over old adhesive residues, requiring minimum preparation.

The two companies have worked together for five years, teaming up again for the latest launch.

Creativeworld’s sales and marketing manager, David Bates, said: “A new product launch is a vital part of any company’s marketing strategy no matter what industry you’re in. You only get one chance to introduce something new to the market and getting it right first time is essential.”

Marketing materials included packaging, point of sale material, promotional posters, press releases, bespoke light box transparencies and a series of promotional adverts to feature in relevant industry publications. A two day product photo shoot was also required.

"This was another exciting project for us to be involved in and we are thrilled with the end results. We wanted to create something eye catching, something that would grab the market’s attention and I think we have managed to achieve that.” David added.