Creativeworld completes project for exclusive development

Creativeworld has designed, produced and delivered new marketing literature for commercial property giants Jones Lang LaSalle and its recently commissioned investment opportunity, SouthGate, Bath.

SouthGate, since its opening in 2010, has grown to become one of the area’s most popular regional shopping destinations, offering 38,369 square metres of retail and leisure space accommodated in a unique open street mall in Georgian style architecture.

Altham-basedCreativeworld was handed the brief in December. Managing director Clive Wood said: "With a development of such grand stature and history, it was important for Jones Lang LaSalle to bring in a creative marketing agency that has the specialist expertise to market such a scheme, and due to our great working relationship with them in recent years, the investment team had no doubt in their mind to appoint us.

“We have enjoyed a great working relationship with the Jones Lang LaSalle team over the years; they know what we are capable of as an agency and how we pride ourselves on the high quality of service we provide.”

A 44-page case bound, oversized A4 brochure was produced, filled with aerial and location photography of the scheme, custom maps and charts, a detailed in-depth analysis of the site’s financial standings, along with information about the area’s unique history and heritage. The brochure was also created in an interactive format, making it easily accessible.

To complement this, a custom built interactive website and data room was designed and developed. The site includes a selection of fully downloadable documents, which can be accessed through a secure login system. All downloads can be monitored through a statistics segment, with site traffic readily available to the vendor when called upon, allowing them to monitor the activity of interested parties. Clive added: “When a scheme of this nature becomes available to the market, it is important to get every component planned, prepared and organised from the offset. By doing this it allows us to produce designs of the highest quality within the time constraints provided.”