CoolVan and Van Discount go full throttle with 21Digital

Refrigerated van supplier CoolVan and new van retailer The Van Discount Company have both chosen Blackburn-based digital marketing agency 21Digital to maximise their digital visibility, against a backdrop of economic uncertainty currently gripping the UK. 

In contrast to the many businesses cutting back on their marketing costs, both CoolVan and The Van Discount Company have chosen to go full throttle in the other direction, and have invested in bespoke paid ads and SEO search campaigns created by 21Digital.

The agency has a proven track record for helping its clients to weather difficult economic conditions; throughout its 21 years in business, it has helped clients navigate the dot-com bubble burst in the early 2000s, the aftermath of the 2008-2009 Great Recession, and Brexit-induced instability in 2016 – all the way up to challenges brought on by the COVID-19 pandemic. 

Sam Fletcher, managing director of 21Digital, said: “The instinct to scale back on marketing is a totally understandable one, but it can be quite a costly mistake.

“Studies have repeatedly shown that businesses that continue to invest in marketing during slower periods find themselves in a stronger position when the market recovers, and we’ve seen it in our own personal experience at 21Digital. 

“During the pandemic for example, we found that our clients who were able to find the budget for digital marketing often found that it delivered a significant return on investment, taking the edge off the financial sting throughout the on/off lockdowns.

“Accordingly, we’ve already started achieving some great results with our campaigns for both CoolVan and The Van Discount Company, and the entire team is committed to helping both clients stay on track. We’re looking forward to what’s to come!”

21Digital is a multi-award-winning agency specialising in lead generation and e-commerce, with a range of digital marketing services including web design, web development, SEO, Google Ads, digital consultancy, social media marketing and email marketing.