Connecting brand, strategy and people when developing strong teams

By Scale-Ability Ltd

05 Aug 2019

Most businesses look at growth in terms of gaining new customers, increasing product range, developing services and expanding the geographical distribution areas in which they are marketed. Those businesses who are most successful, tackle Brand, Strategy and People as three interconnected components at once and consider the impact that each element has on the growth of their business in a holistic sense.

What do we mean by Brand?

When it comes to focusing on Brand it's important to understand, who you are, your values and what value you offer clients. How do you want them to think and feel about your business when they come into contact with you, your product or your service?

Are you able to clearly articulate this to your clients and potential clients?

We have recently worked with clients who had both credibility and integrity about their service to their customer, all evidenced and demonstrated by customer feedback. Yet, their real value was not effectively articulated through, what is deemed the media of choice these days, their website.

There are many ways to test how well you articulate and present your real value and we recommend to our clients that this becomes part of their regular “checks and balances” processes.

Strategy

Once we are clear on the Brand Promise, we need to develop a plan, a strategy, to ensure can deliver on the promise we make to the customer.

Many people switch off when it comes to strategy and, perhaps, this is because of previous experience of days on end locked away with post-it notes and flip-charts. It does not have to be this way. Developing practical, imaginative and effective ways of developing a fluid, dynamic strategy should form part of a successful business culture.

You may have heard the quote from Brian Tracy:

“Every minute you spend planning saves 10 in execution; this gives you a 1000 percent Return on Energy”

Those businesses who involve their people in developing strategy will perform to a much higher level than those who don't. As well as improving employee engagement, it will generate fresh ideas and solutions from the people who are after all at the “Coal face” of  your business.

Years of research has proven that giving your people a voice and an opportunity to provide input on how the business achieves success, seems such a fundamental given these days. Yet, we meet numerous business leaders still who ask the question: “How do we do that?”

Take a check on how you develop your strategies. What’s working for you right now and what could you change for the better?

Connecting People - having a line of sight

More and more, people want to feel engaged at work, that they have a purpose. They crave to feel happy and involved in the work that they do and have an impact on the values of your business.

Again, research has proven that the way your clients think and feel about your business, your brand, is significantly impacted upon by the interactions they have with the people you employ to engage with your clients.

How connected are your team to your Brand, Purpose or Vision? A well-connected team will be your best PR and that connection will ultimately have the greatest impact on how your people engage with your clients.

In challenging times, there may be difficult decisions to make between spending on marketing versus investing in the development of the team.  When we consider the advocates we can potentially create through an engaged team, the impact they can have on the customer experience and the difference that makes when delivering on the Brand Promise, it proves that investing in the development of your team is not a separate consideration but is also the single most important element of your Marketing strategy.

In our next post we will take a look at how we should take the principles of connecting Brand, Strategy and People and apply them to how we can help you to Attract, Engage and Retain the right people for your business.

Latest news

1

Three weekly domestic waste collection considered in plans Waste recycling Blackpool

Three weekly domestic waste collection considered in plans

01 Jul 2025

2

Graham Engineering confirms acquisition to a2e Industries Graham Engineering

Graham Engineering confirms acquisition to a2e Industries

01 Jul 2025

3

Training 2000 celebrate 'Good' rating by Ofsted Training 2000

Training 2000 celebrate 'Good' rating by Ofsted

01 Jul 2025

4

Fox Group acquires J Fisher and Sons Colin Fisher, Paul Fox CEO and Gary Fisher.

Fox Group acquires J Fisher and Sons

01 Jul 2025

5

Beever and Struthers strengthen leadership team with new partners Dean Curtis and Joe Diston

Beever and Struthers strengthen leadership team with new partners

01 Jul 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
LBV123 July/August Launch Event
Lancashire Business View magazine launch
Networking
16 Jul 2025

LBV123 July/August Launch Event

Burnley

08:30 - 10:30

Lancashire Built Environment Conference 2025
BEC 315 X 315 Px
Networking
25 Sep 2025

Lancashire Built Environment Conference 2025

Blackpool Football Club, Blackpool, FY1 6HX

08:30 - 13:00

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

Chamber Breakfast Networking – July
Chamber Logo1.png.png
LBV Hub Networking
02 Jul 2025 - 02 Jul 2025

Chamber Breakfast Networking – July

St John's Hospice, Slyne Road, Lancaster, LA2 6ST

08:00 - 10:00

The Marketing Metrics that Matter – July 4
LBV Hub Seminars
04 Jul 2025 - 04 Jul 2025

The Marketing Metrics that Matter – July 4

Door4 Office, Burnley Wharf, Burnley, BB11 1JG

08:30 - 11:00

Tri-Site Survey Equipment Showcase
unnamed (2).jpg.jpg
LBV Hub Seminars
09 Jul 2025 - 09 Jul 2025

Tri-Site Survey Equipment Showcase

Crow Wood Hotel, Burnley, BB12 0RT

09:30 - 16:00

Chamber Summer BBQ
LBV Hub Social
17 Jul 2025 - 17 Jul 2025

Chamber Summer BBQ

The Borough, Dalton Square, Lancaster, LA1 1PP

17:30 - 20:00

Preston Tech Connection: Web3 is Dead. Or is It?
July Longer Banner.jpg.jpg
LBV Hub Networking
29 Jul 2025 - 29 Jul 2025

Preston Tech Connection: Web3 is Dead. Or is It?

Society1, Coworking Space, Preston, PR1 3LT

18:00 - 19:30

Preston Freelancer Meet-Up: July
Longer July Banner.jpg.jpg
LBV Hub Networking
31 Jul 2025 - 31 Jul 2025

Preston Freelancer Meet-Up: July

Society1, Coworking Space, Preston, PR1 3LT

10:00 - 11:30

Cumbria Business Expo 2025
https---cdn.evbuc.com-images-880461633-4862066883-1-original.20241022-110415.jpeg.jpg
LBV Hub Exhibitions
19 Sep 2025 - 19 Sep 2025

Cumbria Business Expo 2025

Carlisle Racecourse, Carlisle, CA2 4TS

09:00 - 15:00

North West Business Expo 2025
https---cdn.evbuc.com-images-880456273-4862066883-1-original.20241022-105445.jpeg.jpg
LBV Hub Exhibitions
24 Oct 2025 - 24 Oct 2025

North West Business Expo 2025

Bolton Stadium Hotel, Bolton, BL6 6SF

09:00 - 15:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV122 Online Graphic
Subscribe now

Weekly news bulletin