Choosing the right creative treatment for your video

By Bigtank

03 Mar 2020

At Bigtank, when a client initially enquires about having content created, the first stage is to find out with them why that content is needed, who the audience might be and what it has to achieve for them. We then look at the most appropriate visual treatment for the project - and often this is a decision between filmed content, animation or a combination of the two. Each style has it’s positives so we’re going to take you through some considerations when deciding what is best for your business.

We love working with people at Bigtank, and we find in the initial project meeting when people are talking to us about a product, service or a life experience, and they really get passionate about it and begin talking from the heart and not just the head, we'd always try and look to capture that. This passion is one of the best ways to connect with your audience, get them engaged and compelled to act. This ability to portray emotion is one of the major advantages to filmed content.

That's not to say that you can't motivate people with animation. Absolutely you can, but animation projects tend to work best if they’re more statistic and fact driven projects. Walkthroughs, explainer videos, step by step guides and getting across lots of facts and figures are all perfectly suited for animated content.

Another superb use of animation is if you have existing assets within your company. What I mean by this is, maybe you've had a document, brochure, or some other kind of content designed for print or web use. On those you may have icons, fonts and stock images which we can bring to life in an animated film alongside a voice over script and music track. Great for social media campaigns.

Another thing to consider, and perhaps the most important from a business point of view, is the cost of animation vs filmed content. If creating an animation from scratch, it’s likely to involve much more production time than if you were to simply film a spoken message during an interview.

Regardless of all of this - it’s all about creating the right treatment for the message and audience, not getting the message and audience to fit the treatment. Understand what you want to achieve by having video content produced before you start to look at the visual creativity.

For more guidance on this, be sure to check out our strategy page online where you’ll find a useful guide on how to plan your project from the lightbulb moment right through to broadcast. Get more video insights by Bigtank at our Vlog Page.

Latest news

1

Businesses should look at Net Zero as an 'opportunity, not a challenge' Lancashire Net Zero Conference 2025

Businesses should look at Net Zero as an 'opportunity, not a challenge'

20 Jun 2025

2

£4m investment across East Lancashire power network EV electric vehicle Electricity NW

£4m investment across East Lancashire power network

20 Jun 2025

3

Your time to shine in the Lancashire Tourism Awards Winners Of The Lancashire Tourism Awards 2024 Held On Tues 11 Feb 2025

Your time to shine in the Lancashire Tourism Awards

19 Jun 2025

4

Employer event to help keep region’s workers healthy Ben Harrison

Employer event to help keep region’s workers healthy

19 Jun 2025

5

Plan to get Lancashire working Lancashire Combined Authority

Plan to get Lancashire working

19 Jun 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
LBV123 July/August Launch Event
Lancashire Business View magazine launch
Networking
16 Jul 2025

LBV123 July/August Launch Event

Burnley

08:30 - 10:30

Lancashire Built Environment Conference 2025
BEC 315 X 315 Px
Networking
25 Sep 2025

Lancashire Built Environment Conference 2025

Blackpool Football Club, Blackpool, FY1 6HX

08:30 - 13:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

RISE - The Academy for Female Leaders and Managers
WENDY BOWERS RISE Illustrstion copy.jpg.jpg
LBV Hub Seminars
02 Apr 2025 - 08 Oct 2025

RISE - The Academy for Female Leaders and Managers

East Lancashire Chamber of Commerce, Clayton le Moors, BB5 5JR

09:00 - 15:30

Emergency First Aid at Work – June 2025
Chamber Logo1.png.png
LBV Hub Seminars
23 Jun 2025 - 23 Jun 2025

Emergency First Aid at Work – June 2025

FGH Training 3rd Floor, Storey House, White Cross Business Park,, Lancaster, LA1 4XQ

09:00 - 16:00

Business Bike Club – July
Chamber Logo1.png.png
LBV Hub Networking
01 Jul 2025 - 01 Jul 2025

Business Bike Club – July

Various, Lancaster, LA

08:00 - 09:30

Chamber Breakfast Networking – July
Chamber Logo1.png.png
LBV Hub Networking
02 Jul 2025 - 02 Jul 2025

Chamber Breakfast Networking – July

St John's Hospice, Slyne Road, Lancaster, LA2 6ST

08:00 - 10:00

The Marketing Metrics that Matter – July 4
LBV Hub Seminars
04 Jul 2025 - 04 Jul 2025

The Marketing Metrics that Matter – July 4

Door4 Office, Burnley Wharf, Burnley, BB11 1JG

08:30 - 11:00

Chamber Summer BBQ
LBV Hub Social
17 Jul 2025 - 17 Jul 2025

Chamber Summer BBQ

The Borough, Dalton Square, Lancaster, LA1 1PP

17:30 - 20:00

Cumbria Business Expo 2025
https---cdn.evbuc.com-images-880461633-4862066883-1-original.20241022-110415.jpeg.jpg
LBV Hub Exhibitions
19 Sep 2025 - 19 Sep 2025

Cumbria Business Expo 2025

Carlisle Racecourse, Carlisle, CA2 4TS

09:00 - 15:00

North West Business Expo 2025
https---cdn.evbuc.com-images-880456273-4862066883-1-original.20241022-105445.jpeg.jpg
LBV Hub Exhibitions
24 Oct 2025 - 24 Oct 2025

North West Business Expo 2025

Bolton Stadium Hotel, Bolton, BL6 6SF

09:00 - 15:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV122 Online Graphic
Subscribe now

Weekly news bulletin