Charity rebranding proves that 'age is just a number'

Age Concern have maintained a relatively low profile; being commonly referred to as the high street’s ‘best kept secret’, according to their Executive Director, Iain Pearson.

The charity decided it was time to shake things up through a radical rebranding project, with the help of Lustalux.

Iain explains, “we’ve been around for 36 years now, and it’s clear that the world has moved on in that time, leaving Age Concern’s brand communications quite outdated.”

When it came to choosing partners for their dramatic rebrand, Iain recalls, “we’ve used Lustalux for a while and they’ve always proved themselves to be incredibly reliable and professional, so I had no hesitation in using them for Age Concern’s rebrand.”

The Preston-based company, who also specialise in window film and vinyl graphics, were tasked with applying Fat Media’s fresh logo design to the charity’s range of signs, graphics, decals and posters for their shops, offices and vehicles.

Praising their work, Iain explains, “right from providing initial advice on style and designs, Lustalux were brilliant from start to finish. The work was undertaken with the least hassle and was a very straightforward process, thanks to the Lustalux team.”

Also aiming to dispel the myth that Age Concern deal solely with elderly people, the charity briefed Lancaster-based design company, Fat Media, with the task of updating their appearance, whilst in keeping with the ‘age is just a number’ sentiment.

“The first step of this project was to create a new image for Age Concern, and Fat Media have invigorated our brand to where we feel it now reflects our personality.” For more information about bespoke signage installations, visit the Lustalux website.