Cath Humphreys: Profile of the director of Real Financial Advice

By Scott Dawson Advertising

04 May 2020

                                                                         

She’s been in finance for 20 years and she’s worked her way up from junior cashier with several high street banks, through to a private bank manager for high net worth individuals. Now as the director of Real Financial Advice, Cath Humphreys is the Lancashire businesswoman ringing the changes in the personal finance sector.

We met up with her to ask how she’s managed it. The answer was simple: the right people, determination, and an unshakable will to do some good in her corner of the world.

Build a Team

The financial advice market is as much about people as it is about money. With Real Financial Advice, Cath has built a team of people who understand the twists and turns of life because they’ve been there before.

“Having the right people with good experience and local knowledge is really important” says Cath. “Personal finance is exactly that: it’s personal. There are some jobs that a computer just can’t do as well as a Human being and understanding the complexities of an individual’s financial situation and mortgage requirements is one of them.”

“I don’t like to think of people being pushed online to do their banking. With important financial decisions, people should sit down and talk to an advisor, have some proper human contact, face to face. That’s why we’ve put together a friendly, approachable team who are here all the time” says Cath.

Real Financial Advice is a team of people working towards a common goal, but they themselves are part of an even more prestigious team. They actually have the honour of being an appointed representative of the award-winning Quilter Financial Planning. When you look at Quilter’s core beliefs it’s easy to see how the relationship came about. The two have a great deal in common: the importance of face to face advice, providing a better choice, making things simpler where possible, and perhaps most importantly, that a company’s value goes beyond making a profit.

“People buy from people”

“People buy from people” is Cath’s motto, and that probably has a good deal to do with her success in the world of business. All too often companies automate the sales process and it’s not always the best way to do business. For Real Financial Advice to be a success they need to listen to people and understand where they’re coming from. Fortunately, that’s exactly what they are doing.

Cath has her finger on the pulse of society in a way that most other businesspeople do not. People come to her to talk about their money, their commitments, and their future plans. There can’t be many other professions where people open up about such private issues.

Cath represents a new type of financial advisor, the sort that you actually want to talk to. She’s smart, friendly, approachable, and driven. She’s also got a very clear idea about Real Financial Advice’s mission:

“We are here to help people get a better mortgage and to take the stress out of the process” she says, “with the banks, if you don’t fit a particular profile you’ll get turned away, especially if you’re self-employed, or have bad credit. The great thing about Real Financial Advice is that we look to help everybody from all walks of life. Whoever you are, if you’re in the market for a mortgage you’d be better off coming to us.” 

The biggest mistake people make when buying financial products

The biggest mistake people make when looking at financial products is not shopping around, and that’s what Real Financial Advice can do on your behalf.

Cath explains “You wouldn’t just settle for the first insurance quote you’re offered. But with Mortgages, most people just go to their bank, the same bank that they’ve always dealt with, perhaps even their parents used the same bank.”

“The problem is that banks offer just one or two products, they’re limited in what they can offer. But not being tied to any one provider of mortgages, Real Financial Advice isn’t restricted in the same way. We can search the whole market and that means we can assess your needs and find the right mortgage for you.”

A presence in the high street is vital

Cath sees a town centre office as vital to the future of Real Financial Advice, and she’s very optimistic about the future high street shopping.

“I come from a banking background, and I know that those companies are very impersonal. I want people to see that we’ve got a nice office where you’ll always get a warm welcome, and there’ll be someone available to speak to you right away.”

The long-term vision is to create a one-stop shop. They want to be known in the community for the great services they offer and with the planned redevelopment of Burnley’s Red Lion building, they will soon all be housed under one roof.

Cath predicts strong growth for the local area she is very enthusiastic about the future of Lancashire and the wider North West:

“We’re lucky to live in an area with so much potential, we’ve got a bit of everything here, towns and cities with great architecture, countryside, and some really beautiful seaside resorts too. Lancashire’s lovely, it’s thriving, and I wouldn’t want to be anywhere else.”

For more information about Real Financial Advice, and to find out how to contact Cath directly, visit www.realfa.co.uk

Latest news

1

Breck to deliver £150m of affordable homes over four years Breck Development In Progress

Breck to deliver £150m of affordable homes over four years

18 Jul 2024

2

Business board launches to support county's economic growth Lancashire Business Board

Business board launches to support county's economic growth

18 Jul 2024

3

Preston College launches new VR-led mental health course Preston College Mental Health Vr

Preston College launches new VR-led mental health course

18 Jul 2024

4

PM+M partner praises female leadership support as firm expands Two Zero Women Scaling Up Ceri Dixon PM+M.jpg.jpg

PM+M partner praises female leadership support as firm expands

18 Jul 2024

5

New home for live events opens within Preston's Guild Hall article placeholder listing image

New home for live events opens within Preston's Guild Hall

18 Jul 2024

Bec Web Strip 980x120
Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
Lancashire Built Environment Conference
BEC 315 X 315 Px
Networking
25 Sep 2024

Lancashire Built Environment Conference

Conference and Exhibition Centre, Winter Gardens Blackpool, FY1 1HL

08:30 - 13:00

RISE - The Academy for Female Leaders and Managers
WENDY BOWERS RISE Illustrstion copy.jpg.jpg
LBV Hub Seminars
11 Jun 2024 - 04 Dec 2024

RISE - The Academy for Female Leaders and Managers

East Lancashire Chamber of Commerce, Clayton le Moors, BB5 5JR

09:00 - 16:30

The Business Network Central & East Lancashire
LBV Header (10).png.png
LBV Hub Networking
18 Jul 2024 - 18 Jul 2024

The Business Network Central & East Lancashire

Mytton Fold, Langho, BB6 8AB

11:30 - 14:15

Conversations in Creativity - Creative Networking Event
Untitled design-4.png.png
LBV Hub Networking
18 Jul 2024

Conversations in Creativity - Creative Networking Event

Society1 Coworking Space, Preston, PR1 3LT

17:30 - 19:30

Lancashire Economic Breakfast
LBV Hub Seminars
18 Jul 2024

Lancashire Economic Breakfast

The Mill, St Catherine's Park, Preston, Lancashire

07:15 - 09:00

What are Menopause Action Plans & How to Write One
Menopause Action Plan 2024.png.png
LBV Hub Webinar
19 Jul 2024

What are Menopause Action Plans & How to Write One

~ Online ~, ~ Online ~, ~ Online ~

12:30 - 13:00

Business Networking in Fylde, Blackpool
Blackpool Fylde Image.jpg.jpg
LBV Hub Networking
19 Jul 2024

Business Networking in Fylde, Blackpool

Village Hotel Blackpool, Blackpool, FY3 8LL

07:30 - 09:30

Preston Freelancer MeetUp and Coworking Day
Screenshot 2024-06-13 at 13.55.10.png.png
LBV Hub Networking
30 Jul 2024

Preston Freelancer MeetUp and Coworking Day

Society1 Coworking Space, Preston, PR1 3LT

10:00 - 12:00

Chamber Breakfast Networking
Chamber Logo1.png.png
LBV Hub Networking
31 Jul 2024

Chamber Breakfast Networking

Pye Motors, Morecambe, LA3 3PF

08:00 - 10:00

Scaling your revenue: From zero to £1m in 60 months
CBP-logo LBV.png.png
LBV Hub Webinar
31 Jul 2024

Scaling your revenue: From zero to £1m in 60 months

Online, Online, Online

08:00 - 09:30

Online Women's Health Clinic
clinic.png.png
LBV Hub Webinar
06 Aug 2024

Online Women's Health Clinic

x, Online, x

12:00 - 12:00

International Coworking Day Open Day
1.png.png
LBV Hub Social
09 Aug 2024 - 09 Aug 2024

International Coworking Day Open Day

Society1 Coworking Space, Prestin, PR1 3 LT

10:00 - 13:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV116 Online Graphic
Subscribe now

Weekly news bulletin