Captivise Ltd awarded £46,500 grant for digital advertising project

By Novi digital

04 Sep 2023

Novi team pic.png.png

Captivise Ltd, a leading company in the digital advertising sector, is thrilled to announce its success in securing a £46,500 grant from Innovate UK's prestigious Creative Catalyst 2023 competition. The highly coveted grant will fund their visionary project titled 'Acumen - Closing the Loop in Digital Advertising to Improve Transparency and Accountability', to be delivered by Lancaster-based novi.digital

The Creative Catalyst Competition is a £30m programme of phased financial and non-financial activities to provide end-to-end innovation support for high-potential businesses in the creative sector. The competition provides £10m of £50,000 grants to fund innovation projects for small and micro creative companies. Thousands of companies entered the prestigious competition, and just 200 were awarded a share of the £10m funding. 

'Acumen - Closing the Loop in Digital Advertising to Improve Transparency and Accountability' is the result of merging three proprietary tracking, optimisation and reporting technologies developed by novi.digital. Acumen aims to develop an end-to-end tracking platform for digital advertising campaigns that leverages machine learning and artificial intelligence to implement results-based tasks automatically.

The platform will also provide a user-friendly interface that offers real-time insights into campaign performance, maximising efficiency, and profitability. The project will be executed in stages to ensure seamless integration of the technologies and comprehensive testing of the platform. The project will also use the technology to evaluate its own campaigns by running the software on itself. 

Aaron Crewe, managing director of novi.digital and project leader on Acumen, said: “We are delighted to receive this grant from Innovate UK and we are confident that our project will deliver a robust, comprehensive solution that helps businesses optimise their PPC (Pay Per Click) campaigns to map the click-to-sale journey and automate improvements to maximise their return on investment using AI and machine learning”. The project is expected to be completed by January 2024. 

With innovation at the core of its design, Acumen is poised to deliver significant benefits to businesses in the digital advertising sector, such as increased transparency, accountability, and performance. Captivise Ltd and novi.digital look forward to a future where Acumen leads the charge in transforming the realm of digital advertising, setting new industry standards, and elevating businesses to unprecedented heights of success.

Latest news

1

Eden Project Garden at RHS Chelsea Flower Show 2026 marks 25th anniversary Eden Project garden

Eden Project Garden at RHS Chelsea Flower Show 2026 marks 25th anniversary

21 Oct 2025

2

Breck Homes appoints new managing director Phil Dolan, Breck

Breck Homes appoints new managing director

20 Oct 2025

3

Management buyout at Suresite Group Steve Holden

Management buyout at Suresite Group

17 Oct 2025

4

Meet the influencers who have generated £2m sales for one company Helen and Richard Chalu new

Meet the influencers who have generated £2m sales for one company

16 Oct 2025

5

WHN strengthens position in prestigious legal guide Daniel Long

WHN strengthens position in prestigious legal guide

16 Oct 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

Help to grow management course
Help to grow - barriers to growth.png.png
LBV Hub Seminars
26 Sep 2025 - 16 Dec 2025

Help to grow management course

Preston Campus , Preston , PR1 2HE

09:00 - 15:00

Women scaling up Blackpool Fylde and Wyre
LBV Hub Seminars
22 Oct 2025 - 09 Jan 2026

Women scaling up Blackpool Fylde and Wyre

The Small Business Academy, Blackpool, FY4 5JX

09:30 - 15:30

HR Essentials for pubs, bars and licensed venues
EventBrite NORi - 22nd Oct Webinar.png.png
LBV Hub Webinar
22 Oct 2025 - 22 Oct 2025

HR Essentials for pubs, bars and licensed venues

Online - Teams, Leyland, PR253XH

13:30 - 15:00

RISE - Lancashire's unique leadership programme for women
thumbnail_Emma Weston Illustration WENDY BOWERS RISE Illustrstion.jpg.jpg
LBV Hub Seminars
22 Oct 2025 - 18 Mar 2026

RISE - Lancashire's unique leadership programme for women

East Lancashire Chamber of Commerce, Clayton le Moors, BB5 5JR

09:30 - 15:30

North West Business Expo 2025
https---cdn.evbuc.com-images-880456273-4862066883-1-original.20241022-105445.jpeg.jpg
LBV Hub Exhibitions
24 Oct 2025 - 24 Oct 2025

North West Business Expo 2025

Bolton Stadium Hotel, Bolton, BL6 6SF

09:00 - 15:00

Chamber Business Lunch – October
LBV Hub Networking
24 Oct 2025 - 24 Sep 2025

Chamber Business Lunch – October

Lancaster Golf Club, Lancaster, LA2 0AJ

11:00 - 13:30

Lancaster District Business Support Expo
Lancs-cham-logo.jpg.jpg
LBV Hub Networking
29 Oct 2025 - 29 Oct 2025

Lancaster District Business Support Expo

The Platform, Morecambe, LA4 4DB

10:00 - 15:00

Chamber Breakfast Networking – November
Lancs-cham-logo.jpg.jpg
LBV Hub Networking
06 Nov 2025 - 06 Nov 2025

Chamber Breakfast Networking – November

Porsche Centre South Lakes, Carnforth, LA6 1FW

08:30 - 10:30

Lancashire Police business update with The Police and Crime Commissioner
Lancs-cham-logo.jpg.jpg
LBV Hub Roundtables
10 Nov 2025 - 10 Nov 2025

Lancashire Police business update with The Police and Crime Commissioner

Lancaster Castle, Lancaster, LA1 1YN

14:00 - 16:00

Beyond the Brand: Building trust through values and integrity
1.png.png
LBV Hub Networking
11 Nov 2025 - 11 Nov 2025

Beyond the Brand: Building trust through values and integrity

Society1, Coworking Space, Preston, PR1 3LT

18:00 - 20:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV124 Online Graphic
Subscribe now

Weekly news bulletin