Businesses should have a real mark of quality

It’s common business lore that you should compete on quality, not on price, because quality is what will keep your customers coming back time and again.

Proving you’re the cheapest is simple, providing evidence that you offer a better quality of service can be less so. That why the ISO 9001:2008 accreditation was introduced.

It’s a badge that marks out the companies that hit the highest possible standards over and over.

Owning one allows you to tell your customers that you’re amongst the very best.
One of its major strengths is its wide appeal for all types of organisation.

Its focus on processes and customer satisfaction rather than procedures means it is equally applicable to service providers as manufacturers.

So next time you’re shopping for a meal out, a holiday or a car, take a moment to assess what factors you’re taking into consideration – is it purely price or is there more to your decision?

Half a million business worldwide benefit from being able to tell potential customers that they have ISO 9001:2008. Each can attest that, even if they’re not the cheapest, they’re almost certainly the best value.

Mark Barker
Managing director, Kramba