Budweiser to trial new green can at Samlesbury plant
Budweiser Brewing Group is to trial a new aluminium can which promises its lowest ever carbon footprint, with the rollout beginning at its Samlesbury site.
The pilot programme will see the production of five million ultra-low carbon Budweiser 440ml cans using new inert anode aluminium technology, produced using renewable electricity.
The low carbon can is the result of a partnership amongst sustainability-minded businesses who have worked together to pilot the initiative in Europe. The cans will be produced by CANPACK UK using 100 per cent renewable electricity and made out of aluminium coils manufactured by ELVAL, the aluminium rolling division of ElvalHalcor.
The metal was produced by replacing the usual primary aluminium with the ALLOW INERTA - ultra-low carbon primary aluminium produced by RUSAL with the breakthrough emission-free inert anode technology.
This new formula achieves the lowest ever carbon footprint for an AB InBev Europe aluminium can, it is infinitely recyclable, and brings the future of low-carbon, sustainable packaging to consumers.
The cans will be filled at Budweiser Brewing Group UK&I breweries in Samlesbury and Magor, South Wales, powered by 100 per cent renewable electricity.
Mauricio Coindreau, sustainability director at Budweiser Brewing Group UK&I, said: "Like our consumers, we care about climate change, and want to make it as easy as possible for people to choose environmentally-friendly options in their day-to-day lives, whether it’s enjoying a beer brewed with 100 per cent renewable electricity and locally sourced ingredients, or now in a low-carbon can.
"We’re excited about this pilot, made possible thanks to the collaboration with our partners and this amazing technological breakthrough, and we look forward to being able to roll it out even further."
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