Bridging the digital skills gap

A pilot project to train young people in cutting-edge skills has been launched in Lancashire as part of an innovative strategy to fuel growth in the county’s multi-million pound creative and digital economy.

Digital Advantage is offering around 200 young people the kind of skills which are rarely taught in local schools and colleges but are highly-prized by local employers.

It’s the first time the pioneering initiative - which encourages students to compete for a £2,000 prize by developing an actual digital product or service – has been introduced outside Manchester.

Employers and industry experts from across the creative and digital sector in Lancashire have been asked to lend their support though masterclasses, mentoring, sponsorship and to offer the Digital Advantage graduates job interviews for new apprentice positions.

The creative economy in Lancashire is dominated by digital, creative, software and computer science businesses. It employs 36,000 people and is worth £1.3bn in GVA.

Yet 57 per cent of fast- growing businesses in a recent survey said they struggled to find technically capable staff with advanced IT or software skills. Provision of computer sciences at higher-education level also lags behind the national average.

The Lancashire Enterprise Partnership (LEP) is investing in addressing this digital skills gap as part of its strategy to transform the county’s economy over the next decade, creating 50,000 new jobs and driving economic growth.

Altogether, the LEP has invested £30m of capital to create hundreds of new training places to provide the skilled workforce that employers in seven key economic sectors – such as the creative and digital economy - say they need for business growth.

Digital initiatives the LEP has supported include helping fund Edge Hill University’s new Technology Hub, which opened in October last year. It includes the UK’s first super immersive 3D virtual environment in a university.

It has also invested in the Microsoft Digital Academy at Accrington and Rossendale College, which also launched last year.

The LEP is now funding Digital Advantage in schools and colleges in Blackburn, Blackpool, Burnley, Chorley, Haslingden, Morecambe, Nelson, Preston, Leyland and Skelmersdale

The ground-breaking initiative is a Pop-Up Digital Agency delivered by The White Room and supported by Digital Lancashire. It offers 16-18 year olds 24 hours of work experience and training in specialist, practical digital skills with a further 24 hours of guided support.

Participants get help to develop and plan their own digital business start-up. In the style of the BBC’s Dragons Den, they will pitch their digital product or service to an industry panel, with the best winning the funds to start up a business.

Industry experts including Dom Williams, formerly of Fat Media, Simon Calderbank from Big Knows, Anne Williamson from Lucrative Marketing, together with Ezra Rushen from The White Room, are helping teach students.

Lisa Moizer, the LEP’s skills and employment hub manager, says: “We already have many world class digital businesses here in Lancashire and there is huge growth potential in the sector.

“The pace of technological change makes it difficult for schools and colleges to keep up-to-date, so there aren't enough people leaving education with the digital skills employers need.

“We are creating a pipeline of students and graduates with cutting-edge creative and digital skills and, at the same time, improving their employability and life chances.

“Young people already taking part in Digital Advantage are enjoying it immensely and learning a huge amount. All we need now is more industry leaders prepared to pass on their knowledge and offer interviews to the graduates of Digital Advantage. “

Andy Lovatt, founder and managing director of The White Room, says: “Schools and colleges have really bought into the concept and the young people are already coming up with some great business ideas.

There are some real stars in the making and Lancashire employers should already be thinking about how they get these talented young people into the workforce by creating apprentice positions.“

Stewart Townsend, managing director of Digital Lancashire, adds: “Digital Advantage will bring a skills advantage to businesses in Lancashire due to the nature of digital rapidly changing. They will now have access to 200 pupils with real time digital skills for the now economy, who can walk into any business and be an enhancement from day one.”

Enjoyed this? Read more from Lancashire Business View

Latest news

1

Chiptech announces major innovation initiative at high-profile reception with the New Zealand Prime Minister in London. The Rt Hon Jonathan Reynolds, the Rt Hon Christopher Luxon and the Rt Hon Steve Reed (L-R Front Row) David Hammond, and Daniel Knowles

Chiptech announces major innovation initiative at high-profile reception with the New Zealand Prime Minister in London.

30 Apr 2025

2

Northstone secures full planning permission for 50 new homes in Edenfield Edenfield housing development

Northstone secures full planning permission for 50 new homes in Edenfield

29 Apr 2025

3

Ring Stones Maintenance and Construction celebrates completion of Dovestone Gardens Dovestone Gardens launch

Ring Stones Maintenance and Construction celebrates completion of Dovestone Gardens

29 Apr 2025

4

PHX Training welcomes new business leader to drive learner success Louise Kirby

PHX Training welcomes new business leader to drive learner success

29 Apr 2025

5

Lidl to invest half a billion pounds in its expansion as it eyes sites in Lancashire Lidl

Lidl to invest half a billion pounds in its expansion as it eyes sites in Lancashire

29 Apr 2025

Pc Prestonmacan Gif980x120 March
Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
LBV122 May/June Launch Event
121 Lancashire Business View Magazine Launch
Networking
21 May 2025

LBV122 May/June Launch Event

Lancaster and Morecambe College, Lancaster, LA1 2TY

08:30 - 10:30

Sub36 Networking
Networking
11 Jun 2025

Sub36 Networking

British Jewellery School, Scorton, PR3 1BA

15:00 - 17:00

Lancashire Net Zero Carbon Conference
Net Zero Carbon Social 1200px 2
Networking
18 Jun 2025

Lancashire Net Zero Carbon Conference

Crow Wood Hotel & Spa Resort, Burnley, BB12 0RT

08:30 - 13:00

Lancashire Built Environment Conference 2025
BEC 315 X 315 Px
Networking
25 Sep 2025

Lancashire Built Environment Conference 2025

Blackpool Football Club, Blackpool, FY1 6HX

08:30 - 13:00

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

RISE - The Academy for Female Leaders and Managers
WENDY BOWERS RISE Illustrstion copy.jpg.jpg
LBV Hub Seminars
02 Apr 2025 - 08 Oct 2025

RISE - The Academy for Female Leaders and Managers

East Lancashire Chamber of Commerce, Clayton le Moors, BB5 5JR

09:00 - 15:30

Planning for the future + navigating Inheritance Tax changes
Planning for the future + navigating Inheritance Tax changes for website.png.png
LBV Hub Seminars
01 May 2025 - 01 May 2025

Planning for the future + navigating Inheritance Tax changes

Stanley House Hotel, Mellor, Blackburn, BB2 7NP, Blackburn, BB2 7NP

08:00 - 10:30

Advantage: AI – A Workshop for Business Leaders – May 2
EV-land-2025-05B.png.png
LBV Hub Seminars
02 May 2025 - 02 May 2025

Advantage: AI – A Workshop for Business Leaders – May 2

Door4 Office, Burnley Wharf, Manchester Road, Burnley, BB11 1JG

09:00 - 11:00

A night at the races
1.png.png
LBV Hub Dinners / Balls
02 May 2025 - 02 May 2025

A night at the races

Morecambe FC, Morecambe, LA4 4TB

19:00 - 23:59

Research and Knowledge Exchange Showcase
13421_research_knowledge_exchange_2025_600x300.jpg.jpg
LBV Hub Awards
07 May 2025 - 08 May 2025

Research and Knowledge Exchange Showcase

University of Central Lancashire , Preston, PR1 2HE

09:00 - 17:00

Innovating business solutions through PhD Partnerships
30478 Skills Bootcamp open day setting.jpg.jpg
LBV Hub Networking
07 May 2025 - 07 May 2025

Innovating business solutions through PhD Partnerships

University of Central Lancashire, Preston , PR1 2HE

14:30 - 15:30

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more Lbv121 Online Graphic
Subscribe now

Weekly news bulletin