Bosal are full speed ahead with Bespoke-Web Specialists

Manufacturing giant Bosal Automotive & Industrial Components Ltd are accelerating their position in the market with the help of Bespoke | Web Specialists.

The worldwide manufacturer of Automotive Emissions Products and Towbars, employing more than 4,900 people in 24 manufacturing plants and 18 distribution centres, have turned to the Lancashire digital marketing agency to help speed up the number of leads and sales through the website.

Established in 1977, Bosal are now in their 39th year of trading from the Preston site. And although the existing website has proved to be successful for the company the business’s digital presence is being given a fuel injection to kick start its overall marketing efforts.

Bespoke Internet have been called upon to redesign a brand new, responsive website and Content Management System (CMS) to sell towbars online; as well rev up the brand’s digital marketing. The agency will do this by delivering regular training workshops and consultancy; and on-going Optimisation services in a signed 2-year agreement.

Robert Theckston, Bosal managing director, commented: “The current website is on a non-responsive platform that is hard to navigate on mobile and tablets and is difficult for the user to use due to the current web architecture. By working with Bespoke we aim to create a simple to use E-commerce website that allows customers to navigate easily, find products quickly and make a purchase with ease.”

Darren Wilson, creative director at Bespoke, added: “We are extremely excited to work in partnership with such a reputable company who are renowned in the global automotive industry. Our goal is to create a clean and modern looking website with a focus on usability to aid conversion. And we’re confident we can help the in-house team to excel their online offering with an industry-leading platform that will accelerate the group’s UK presence.”

The new site will be launched early 2016. Bespokeinternet.com were recently shortlisted as “Digital Business of the Year” finalists in the highly acclaimed Digital Entrepreneur Awards 2015. This latest award follows a successful 12 months for the agency, who were “Professional Services Business of the Year” finalists at Lancashire’s Be Inspired by Business Awards (BIBAs).