Blackpool Central and South Piers bought by Sedgwick family

Piers (Blackpool) Ltd, run by the Sedgwick family, has acquired the historic Central and South Piers in Blackpool from Crown Entertainment Centres Ltd for an undisclosed fee.

The Sedgwick family already owns and operates the North pier and whilst they also operate many of the attractions on the other piers they were able to fulfill their ambition to purchase the properties outright.

The family are fourth generation showmen who have operated venues in and around Blackpool, and elsewhere for over 40 years. This acquisition enables the family to build on their experience to ensure the continued success of these local historic landmarks.

Peter Sedgwick, managing director at Piers (Blackpool) Ltd said: “We already own and operate the North Pier and many of the attractions on the other piers so this was an excellent opportunity to expand the business and add to our portfolio.

"The leisure sector has been tough over recent years but we have weathered the storm and emerged stronger for the experience. We understand that consumers want more value for money so we have worked to ensure that customers get more time and more value for every penny they spend with us.”

The purchase was supported by Barclays.  This represents another pier deal supported by the bank after it helped Tir Prince Raceway Ltd, the North Wales leisure operator, to purchase Llandudno Pier back in May.

Chris Wynne, relationship director for Barclays, said: "The family has operated concessions on all three Blackpool piers for the last 18 years and therefore knows the industry inside out and understands the importance of continued investment. "It’s great to see the pier being owned and managed by a local entrepreneur with a successful track record within the Blackpool leisure industry. The family and their advisors have worked hard to make this deal happen in a short space of time and against some strong competition."