Black Friday 2015: What’s in store?

Black Friday is one of the busiest shopping days of the year and it’s now less than six months away.

By Joanne Varey, managing director, Granby Marketing Services.

Over recent years the UK has followed in the footsteps of its American cousins and tackled the Black Friday phenomenon head on. For consumers Black Friday is all about securing a sweet deal just in time for Christmas, but for retailers it’s a chance to add more loyal customers to the pot, clear old product lines and the £810m spent by savvy shoppers can’t be bad for increased ROI either!

Black Friday 2014 lead many retailers into despair due to unpredicted logistical issues which were experienced due to a huge spike in activity, which meant retailers such as M&S were forced to withdraw its next-day in-store delivery service and deliveries to customers’ homes were delayed by up to two weeks.

So how can retailers come out on top this year? Firstly working with and preparing your fulfilment network is crucial, they’re an important piece of the puzzle, so ensuring your fulfilment partner has the flexibility to scale up their solutions including warehousing, customer service and management systems to around 3 times the usual level provided will stand you in good stead for fulfilling your customers Black Friday orders on time.

There is no doubt 99% of retailers will be taking part in the Black Friday bonanza so you have to stand out from the crowd if you want to get noticed. Be cleaver with your marketing strategy and target your different audiences with personalised offers – you need to catch their attention during the busiest buying event of the year, it’s always going to be hard work. But, you can make it that slight bit easier on yourself by offering restricted delivery options, managing your consumer expectations from the beginning, involve your supplier early, have a backup plan, maximise paid search and most importantly don’t forget about customer support. Your customer service agents, whether your contact centre is internal or outsourced, have to be prepared to tackle Black Friday head on; scenario planning, agent training, scaling up the work force – you name it, you need to plan it. The success of Black Friday has even led retailer Amazon to create a promotional event of their own - ‘Prime Day’ which was set to rival Black Friday itself. But what this really shows is the impact events such as these have on society and consumer spending. With that in mind it’s even more crucial retailers get it right this November - Black Friday is defiantly here to stay!

Enjoyed this? Read more from Lancashire Business View

Latest news

1

Burnley aerospace firm eyes global growth with new CFO Rob Smith Of Velocity Composites

Burnley aerospace firm eyes global growth with new CFO

20 Jun 2024

2

PR agency wins third consecutive award for public sector work Viva Wins Third Public Sector Award

PR agency wins third consecutive award for public sector work

20 Jun 2024

3

WHN strengthens family law team in Clitheroe Zahra Hanif Whn Solicitors

WHN strengthens family law team in Clitheroe

20 Jun 2024

4

Women's health in the workplace: the impact of the symptoms impact.png.png

Women's health in the workplace: the impact of the symptoms

20 Jun 2024

5

TCB Designs supplies local businesses with illuminated signage TCB Article for June 2.png.png

TCB Designs supplies local businesses with illuminated signage

20 Jun 2024

Lbv116 Ltb Strip980
Background image for hub sign up block

LBV Hub

Reach 50,000 members of the Lancashire business community

Post your news
Post your events
Post your offers
Company profile
Social reach
Magazine coverage
Sign-up
Events
RISE - The Academy for Female Leaders and Managers
WENDY BOWERS RISE Illustrstion copy.jpg.jpg
LBV Hub Seminars
11 Jun 2024 - 04 Dec 2024

RISE - The Academy for Female Leaders and Managers

East Lancashire Chamber of Commerce, Clayton le Moors, BB5 5JR

09:00 - 16:30

Free 4 Week Growth Ignition Coaching Programme
UCLan Primary logo RKE.png.png
LBV Hub Seminars
19 Jun 2024 - 03 Jul 2024

Free 4 Week Growth Ignition Coaching Programme

Online, Preston, PR1 2HE

12:00 - 13:30

Business Networking in Burnley - BNI Kudos
EVENT LISTING BNI Kudos.png.png
LBV Hub Networking
20 Jun 2024

Business Networking in Burnley - BNI Kudos

Prairie Sports Village, Windemere Avenue, Burnley, BB10 2FU

06:45 - 08:30

Business Networking in Lancaster - BNI Castle
EVENT LISTING BNI Castle.png.png
LBV Hub Networking
20 Jun 2024

Business Networking in Lancaster - BNI Castle

Vale of Lune RUFC, Powder House Lane, Lancaster, LA1 2TT

06:45 - 08:30

THE ABSOLUTELY FABULOUS COMEDY DINNER SHOW
AbFab Social Post.jpg.jpg
LBV Hub Social
20 Jun 2024 - 20 Jun 2024

THE ABSOLUTELY FABULOUS COMEDY DINNER SHOW

Crow Wood Hotel & Spa Resort, Burnley, BB12 0RT

18:30 - 23:00

June Preston Freelancer Meet-Up and Coworking
Screenshot 2024-06-13 at 14.03.18.png.png
LBV Hub Networking
21 Jun 2024 - 21 Jun 2024

June Preston Freelancer Meet-Up and Coworking

Society1 Coworking Space, Preston, PR1 3LT

10:00 - 12:00

Business Networking in Preston - BNI Brunch
EVENT LISTING SIZING Brunch .png.png
LBV Hub Networking
21 Jun 2024

Business Networking in Preston - BNI Brunch

Samlesbury Preston Hotel, Preston New Road, Preston, PR5 0UL

09:30 - 11:00

Moonlight & Memories Walk 2024, St Catherine's Hospice
Moonlight2024.jpg.jpg
LBV Hub Fundraisers
22 Jun 2024 - 22 Jun 2024

Moonlight & Memories Walk 2024, St Catherine's Hospice

St Catherine's Hospice, Preston, PR5 5XU

18:00 - 23:00

Chamber Breakfast Networking
Chamber Logo1.png.png
LBV Hub Networking
23 Jun 2024

Chamber Breakfast Networking

Whitewells Catering Supplies, Heysham, LA3 2XE

08:00 - 10:00

Yellow Day 2024 St Catherine's Park
YRD 2024_TV screen_V02.jpg.jpg
LBV Hub Fundraisers
23 Jun 2024

Yellow Day 2024 St Catherine's Park

St Catherine's Hospice, Preston, Lancashire

10:45 - 16:00

Business Networking in Blackburn - BNI Vista
EVENT LISTING SIZING Vista.png.png
LBV Hub Networking
25 Jun 2024

Business Networking in Blackburn - BNI Vista

Hampton by Hilton, 2 Frontier Ave, Blackburn, BB1 3AL

06:45 - 08:30

Adult Mental Health First Aid - Online Course
Youth MHFA.png.png
LBV Hub Seminars
25 Jun 2024

Adult Mental Health First Aid - Online Course

MS Teams, N/A, N/A

10:00 - 12:30

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV116 Online Graphic
Subscribe now

Weekly news bulletin