Bespoke builds website for box specialists

Preston-based digital marketing agency Bespoke | Web Specialists has created a new website for Belmont Packaging, the North West printed boxes and corrugated packaging experts.

Bespoke was approached by Belmont Packaging to help build a brand new, innovative website to reflect the business’s recent change in ownership.

The Wigan based company, which is over 37-years-old, was given a new lease of life in 2013 when the founder’s daughter Kate Hulley bought the firm to take the independent box plant to the next generation.

It’s now a female-led, young, energetic business which has a combined wealth of knowledge in the corrugated packaging industry; and a new responsive site has been designed with this in mind with improved functionality, navigation and multi-device compatibility whilst ensuring that the site is fully search engine optimised and conversion friendly.

Kate Hulley, owner, said: “Simply put we’re crazy about cardboard boxes and in our world they’re far from boring. We’re not your average box plant and we wanted a vibrant new platform that showcased how different we are.

“The website is beyond what we could have dreamed. It is aesthetically pleasing, easy to use and represents our new products and ethos. We couldn’t be happier with the end result.”

Darren Wilson, creative director at Bespoke | Web Specialists, said: “We set out to create a new website for Belmont Packaging that was clean, modern and responsive for all devices. What we achieved was a beautiful, aesthetic interface that will ultimately result in more high quality leads for the business.

“Belmont Packaging already has a strong online presence, however the new website will future-proof the site, secure the company’s positioning within the market whilst improving the overall navigation and web experience for the end user.”

Bespoke also re-designed the company logo as well as created a bespoke content management system (CMS).

The marketing firm will also work with the cardboard box manufacturers to deliver an integrated digital campaign for their sister business through the use of conversion optimisation and consultancy. The campaign aims to transform Boxed Up’s digital presence through on-going Optimisation to boost online traffic levels and revenue. This latest win follows a successful 12 months for the agency, which has become a 13-strong team of web specialists and was ‘Creative Business of the Year’ finalists at Lancashire’s Be Inspired by Business Awards (BIBAs).