BeGambleAware calls on Fat Media to raise awareness

In light of the Gambling Commission finding that more than two million people in the UK are either at risk of addiction or are already problem gamblers, the two worked together on a campaign of targeted social and website engagement to raise awareness.

Fat Media created a dedicated chat room where people could get confidential advice and support. The whole campaign was also backed by social advertising, and Google search and display advertising.

The Responsible Gambling Week campaign is a finalist in the Northern Digital Awards for Best Digital Marketing Campaign in the Third Sector. Zara Longhorn from Fat Media, said; “The team love working on what is such an important initiative and the results have been incredible and extremely cost-effective – which is of course so vital for a charity. We’ve been using digital platforms like Thunderclap to synchronise mentions of the organisation, and essentially really boost the impact of BeGambleAware campaigns and the support services they offer.”