Be sure your back office supports your sales

Referrals, of all the ways to receive new opportunities, have the highest conversion rates and have the greatest chance of converting into a sale.

That’s great if you sell the same products over and over again, but much tougher in the fast-paced commercial markets of today, which are driven by innovation, change and evolving products, techniques and processes.

It’s a numbers game, successful marketing and selling on-line has lower conversion rates, but the volume of opportunities is much higher. So there is opportunity for sales, which hopefully then leads to referrals, making it the best of both worlds.

Be warned, though, that following online sales, customer service becomes a major factor.

We launched the V1 of OneFit Software in 2010 and V2 in January of this year. We are committed to delivering software that supports all areas of operation and growth for SMEs including wholesalers, manufacturers and some specialisms such as the Food & Fresh Produce Industry. Importantly, OneFit can be deployed in a modular form from Web Trading, CRM, SOP/POP, Manufacturing & Logistics and uses the latest mobile technology to achieve efficiencies and cost saving by sharing information across all departments and locations.