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Burnley-based What More UK has has reported a 37 per cent surge in demand for its British-made bakeware during the latest series of the Great British Bake Off.
The latest is award-winning homewares manufacturer What More UK, which has seen a marked increase in sales for its high quality bakeware range since the first episode of the 2015 series aired on August 5.
The Wham Cook collection includes a 36-piece non-stick Teflon range, eight enamelware items and a choice of utensils. What More also recently acquired the established PushPan brand of removable base bakeware, allowing bakers to turn out perfect results every time.
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