B2BTradeCard appoints Len Richards as sales director

Chorley-based advertising services, incentive and loyalty solutions provider B2BTradeCard has appointed Len Richards as sales director.

Launched in 2015, B2BTradeCard has undergone significant growth in the past few years, increasing turnover by over 70 per cent and doubling its staff including Richards’ appointment in the last year alone.

Bringing the total team to twelve, Richards’ sales director position is a new role which will see him working directly alongside CEO Craig Parsons to manage, lead and develop the existing seven-strong sales team to maintain and improve the company’s growth trajectory and position as a national brand.

Richards brings with him over 20 years’ sales leadership experience primarily in software and business solutions for national and global companies including ECSC Group plc, ECi Software Solutions, V1 Ltd, intY Ltd, Fujitsu and Xerox.

On joining the company Richards said: “B2BTradeCard is a pioneering high-growth company with a great company culture and values aimed at supporting the team and making it a great place to work.

“I’m looking forward to the challenge of helping the company sustain and improve it’s already impressive growth, while also retaining the team-focussed values that deliver the best results on a holistic level.”

For more information go to www.b2btradecard.com.