Award and reward

By LBV

22 Dec 2009

Modesty can stand in the way of celebrating people’s achievements, for fear of appearing boastful.

If it’s done in the right spirit and for the right reasons ‘blowing your own trumpet’ serves not just a marketing and PR function but also motivates those in our employ.

It’s also a good way to support your peers or individual employees for their good service within the industry – after all there’s reflected glory on us all if the region benefits from this additional positive exposure.

1. Paperwork is often the barrier to entering an award or for nominating others. Good application forms should be accompanied by notes on how to complete the application and, in the case of the Lancashire and Blackpool Tourism Awards, those leading on the awards will often offer personal support and guidance. Most would rather you asked for direction than didn’t enter!

2. Even if you think it’s ordinary or commonplace, think again. Carrying bags to rooms, drinks on arrival, assistance with travel plans, ‘Welcome’ trained staff and free guides aren’t universally available. Attention to detail could give you the edge.

3. Brochures, photos, feedback, reviews and endorsements bring your application to life. Judges often have limited time to review large numbers of applicants so keep it pertinent, eye-catching, easy to read and present it well (paying attention to the application notes and requirements). Organisers will notice if their requests aren’t adhered to – no matter how brilliant the content.

4. Enter your industry awards but also think about ‘green’, ‘skills’, ’quality’, ‘innovation’, ‘personality’, ‘web ’ and ‘business’ awards (there are awards for practically everything). Simply being shortlisted will give you additional PR and marketing opportunities. Winning one award may offer progression to regional or national awards, for very little additional effort. Keep copies of you applications to cut and paste useful content into your next winning entry!

5. As runner-up, highly commended or winner you’ll probably receive a certificate, souvenir photograph or trophy. Display it, promote it, talk about it, put it on your wall where people can see it. Use your new status symbol in your marketing materials with pride. Seems obvious but you’ll be surprised at the ‘special’ places people find to hide these useful, hard-working tools. Most importantly, we know tourism awards winners whose business spikes after promotion of their win – isn’t it time you entered yourself for an award?

Calls for nomination for awards are usually made in local press and industry journals, on tourism websites, through trade associations or business development partners.

Mike Wilkinson, chief executive, Lancashire and Blackpool Tourist Board.
 

Enjoyed this? Read more from LBV

Latest news

1

College restaurant honoured with top culinary award from prestigious chefs’ guild Karen Lilley Front Of House Lecturer David McKown David Lyon Scholars Manager And Blackburn College Principal Dr Fazal Dad

College restaurant honoured with top culinary award from prestigious chefs’ guild

10 Jun 2025

2

Cosmetic manufacturer lets new unit on Frontier Park, Burnley Badgequo have agreed to let the site on Frontier Park

Cosmetic manufacturer lets new unit on Frontier Park, Burnley

10 Jun 2025

3

SQ Digital celebrates 25 years and enters new era with CEO appointment Kamal Essa

SQ Digital celebrates 25 years and enters new era with CEO appointment

09 Jun 2025

4

New chair appointed to Atlas BFW Management Graham Cowley

New chair appointed to Atlas BFW Management

09 Jun 2025

5

Napthens makes key appointments to further growth strategy of newly appointed managing director Napthens appointments Jayna Mistry, Onyeka-Obedi and Rebecca Rhodes

Napthens makes key appointments to further growth strategy of newly appointed managing director

09 Jun 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
Sub36 Networking
Sub36 Social1200pxandi Lewis
Networking
11 Jun 2025

Sub36 Networking

Mytton Fold Hotel , Blackburn , BB6 8AB

09:30 - 11:00

Lancashire Net Zero Carbon Conference
Net Zero Carbon Social 1200pxtrident 2
Networking
18 Jun 2025

Lancashire Net Zero Carbon Conference

Crow Wood Hotel & Spa Resort, Burnley, BB12 0RT

08:30 - 13:00

LBV123 July/August Launch Event
Lancashire Business View magazine launch
Networking
16 Jul 2025

LBV123 July/August Launch Event

Burnley College Industry Hub, Burnley, BB120AN

08:30 - 10:30

Lancashire Built Environment Conference 2025
BEC 315 X 315 Px
Networking
25 Sep 2025

Lancashire Built Environment Conference 2025

Blackpool Football Club, Blackpool, FY1 6HX

08:30 - 13:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

RISE - The Academy for Female Leaders and Managers
WENDY BOWERS RISE Illustrstion copy.jpg.jpg
LBV Hub Seminars
02 Apr 2025 - 08 Oct 2025

RISE - The Academy for Female Leaders and Managers

East Lancashire Chamber of Commerce, Clayton le Moors, BB5 5JR

09:00 - 15:30

The Business Network Central & East Lancashire
LBV Hub Networking
12 Jun 2025 - 12 Jun 2025

The Business Network Central & East Lancashire

Stanley House, Blackburn, BB2 7NP

11:30 - 14:15

Preston Freelancer Meet-Up
LBV Hub Networking
12 Jun 2025 - 12 Jun 2025

Preston Freelancer Meet-Up

Society1, Coworking Space, Preston, PR1 3LT

10:00 - 11:30

Midnight Oil: The Entrepreneur’s Journey: Scaling Strategies with Brad Waldron
BU-June-Event-BRAD-1.jpg.jpg
LBV Hub Networking
18 Jun 2025 - 18 Jun 2025

Midnight Oil: The Entrepreneur’s Journey: Scaling Strategies with Brad Waldron

Blackpool Football Club, Bloomfield Rd, Seasiders Way, Blackpool, FY1 6JJ

08:30 - 11:30

Chamber Business Lunch – June
Chamber Logo1.png.png
LBV Hub Networking
20 Jun 2025 - 20 Jun 2025

Chamber Business Lunch – June

Lancaster House Hotel, Bailrigg, Lancaster, LA1 4GL

11:00 - 13:30

90 day Business Planning Workshop
LBV Event Header.png.png
LBV Hub Seminars
20 Jun 2025 - 20 Jun 2025

90 day Business Planning Workshop

Bolton Arena, Arena Approach, Horwich, BL6 6LB

09:00 - 16:30

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV122 Online Graphic
Subscribe now

Weekly news bulletin