Alcedo Care strengthens its marketing team in Lancashire

By Philosophy PR

14 Aug 2024

Regina, Andrew and Jialin.jpg.jpg

To support Alcedo Care’s future growth, its Lancashire-based marketing team has been strengthened with a trio of appointments; Andrew Cara as graphic design manager, plus Regina Copado and Jialin Zhou as digital marketing managers.

Andrew, from Southport, worked at Design Production & Installation for almost 20 years specialising in events, exhibitions and signage before joining Alcedo.  In his new role, he is responsible for ensuring all brand assets are created the highest quality, both physical and digital, as well as creating a library of photography and videography of both clients and staff.

In the next 12 months, Andrew hopes to further his videography skills to a professional standard, keep up-to-date on latest graphic design trends and continue to learn new techniques and software, with a view to implementing these within all future Alcedo marketing campaigns.

Andy says: “I was attracted to Alcedo Care as I really admire and respect the company.  They have ethos where ‘everybody matters’ and that is something I have not experienced in my career before.”

Regina has worked in digital marketing with companies across the globe.  At Alcedo she will be tasked with developing and implementing marketing strategies for the group, ensuring brand values reach as many people as possible.  From digital advertising to website improvements and social media, Regina, who is originally from Spain but is currently living in Manchester, will work closely with all members of the marketing team to achieve Alcedo’s goals.

She says: “I wanted to work for Alcedo Care as I love helping people.  I volunteer within my community and the chance to work for a company that cares for vulnerable people, enriching their lives, was perfect.  I know I will find fulfilment in this role, watching clients meet the right carer and experience a richer, more independent life.”

Jialin, who previously worked in high technology and clinical research industries, joins Alcedo Care to develop its digital marketing strategies and deliver campaigns for the company’s Live-In Care division.  Her aim is to increase leads and enquiries for Live-In Care from digital channels, ultimately helping to expand the division.

From Wirral, Jialin adds: “My immediate objective is to use my digital experience and knowledge to help grow the Live-In Care division.  Alcedo Care has a positive culture and the leadership team provides great support, so I can already visualise ample opportunities for personal career growth at the company.”

Andy Boardman, managing director at Alcedo Care, concludes: “With 22 branches across the North of England and Wales, and a strong portfolio of care services, it was the right time to expand our marketing team.  With the appointment of Andy, Regina and Jialin, we can create and carry out targeted marketing campaigns that align with the company’s strategy, ultimately reaching new clients.”

Award-winning, Alcedo Care Group is on track to meet its target of owning and operating 30 branches across the North of England and Wales by the end of 2025.

Alongside its geographical expansion plans, the family-owned Group is also on a mission to continually expand its portfolio of quality home care services with a particular emphasis on complex care, mental health, live-in care, children’s services and young person’s crisis management residential homes.

Latest news

1

New India branch campus on the horizon for Lancaster University Keir Starmer meets Indian PM and included Prof Simon Guy Lancaster University. Pic Simon Dawson

New India branch campus on the horizon for Lancaster University

09 Oct 2025

2

Best events and talented students complete finalists list for Lancashire Tourism Awards 2026 Best Events and Talented students on Lancashire Tourism Awards finalist list

Best events and talented students complete finalists list for Lancashire Tourism Awards 2026

09 Oct 2025

3

East Lancashire Learning Group named UK digital transformation leader in CIO 100 Awards Andrew Dewhurst with the award win

East Lancashire Learning Group named UK digital transformation leader in CIO 100 Awards

09 Oct 2025

4

PHX Training appoints new business leader in Blackpool Jason Davenport PHX Training

PHX Training appoints new business leader in Blackpool

09 Oct 2025

5

Velocity seals Airbus extension worth up to $54m Velocity Composites Has Announced Its Entry Into The Us Market

Velocity seals Airbus extension worth up to $54m

08 Oct 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

Help to grow management course
Help to grow - barriers to growth.png.png
LBV Hub Seminars
26 Sep 2025 - 16 Dec 2025

Help to grow management course

Preston Campus , Preston , PR1 2HE

09:00 - 15:00

Empowering Franchise Growth in the North West
Empowering Franchise Growth in the North West event
LBV Hub Seminars
09 Oct 2025 - 09 Oct 2025

Empowering Franchise Growth in the North West

Forbes Solicitors, Sceptre Way, Walton Summit Centre, PR5 6AW, PR6 6AW

08:00 - 10:00

Empowering franchise growth in the North West
TFA Event - Empowering Franchise Growth.jpg.jpg
LBV Hub Seminars
09 Oct 2025 - 09 Oct 2025

Empowering franchise growth in the North West

Forbes Solicitors Sceptre Way Walton Summit Centre , Preston, PR5 6AW

08:00 - 10:00

Advantage: AI – A Workshop for Business Leaders – Oct 10th
Ai 10.10.png.png
LBV Hub Seminars
10 Oct 2025 - 10 Oct 2025

Advantage: AI – A Workshop for Business Leaders – Oct 10th

Door4 Office, Burnley Wharf, Burnley, BB11 1JG

09:00 - 12:00

The New Employee Rights Landscape: Day One Compliance Essentials
EventBrite NORi - 15th Oct 2025 Webinar.png.png
LBV Hub Webinar
15 Oct 2025 - 15 Oct 2025

The New Employee Rights Landscape: Day One Compliance Essentials

Microsoft Teams, Microsoft Teams, PR253XH

13:30 - 15:00

Unlocking major project opportunities in the North West
Lancs-cham-logo.jpg.jpg
LBV Hub Seminars
15 Oct 2025 - 15 Oct 2025

Unlocking major project opportunities in the North West

Strathmore Hotel, Morecambe, LA4 5AP

08:00 - 10:00

The Autumn Re set - pour me a wine
LBV Advert_Autumn Reset 1200 x 630px.png.png
LBV Hub Networking
16 Oct 2025 - 16 Oct 2025

The Autumn Re set - pour me a wine

The Artistry House , Preston , PR1 3JJ

17:30 - 19:30

The Business Network Central & East Lancashire
LBV Header (26).png.png
LBV Hub Networking
16 Oct 2025 - 16 Oct 2025

The Business Network Central & East Lancashire

Stanley House, Blackburn, BB2 7NP

11:30 - 14:15

October Freelancer Meet-Up
LBV Hub Networking
16 Oct 2025 - 16 Oct 2025

October Freelancer Meet-Up

Society1, Coworking Space, Preston, PR1 3LT

10:00 - 11:30

Women scaling up Blackpool Fylde and Wyre
LBV Hub Seminars
22 Oct 2025 - 09 Jan 2026

Women scaling up Blackpool Fylde and Wyre

The Small Business Academy, Blackpool, FY4 5JX

09:30 - 15:30

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV124 Online Graphic
Subscribe now

Weekly news bulletin