Alcedo appoints marketing trio

Alcedo Care Group has announced three appointments to its marketing team.

Francesca Wellman, Maria Dobreva and Jordan Panayi join the team as digital marketing manager, digital marketing assistant and graphic designer respectively.

Francesca’s key responsibility is to improve brand awareness, positioning Alcedo as a provider of great quality care and employer of choice for those wanting a career in care. 

From the website and social media channels to PPC activity, Francesca oversees all active marketing campaigns, as well as working closely with the recruitment teams.

Supporting Francesca is Maria, who is tasked with looking after the organic digital and social media content, focusing on the portfolio of services the company provides. 

This varied role includes writing blogs and updating the website to undertaking competitor research and liaising with the teams in each of the 14 branches regarding marketing.

Completing the marketing team is Jordan, who joins as a graphic designer. He is responsible for designing brochures and flyers, creating presentations, animation, editing social media content and capturing video footage for campaigns. 

Jordan aims to apply his specialised skills in design and production to increase the quality and scale of everything the marketing team produces moving forward.

Francesca said: “Working for Alcedo Care has been great so far – the environment is friendly and supportive.  With Maria and Jordan supporting me, together we can implement effective marketing campaigns that have been carefully considered to address key messages and highlight Alcedo’s core service offering.” 

Maria says: “It’s such an exciting time at Alcedo with lots of growth planned.  I hope to develop more skills and am looking forward to seeing the outcomes of our marketing campaigns later this year.”

Jordan adds: “The Alcedo culture is open and honest; they know what they do best and they continually strive to improve, ensuring clients receive the highest standards of care, which resonated with me.

"In time I will learn more about the clients and their conditions so I can produce material that appeals to those in need of our services.”