David Wright of Enterprise Europe Network gives his five top tips for trading with Turkey.
GreetingsConversation.Building up a relationship is important, so begin by asking about family, sport - football is popular - or Turkish culture. Try to avoid political history.
Food for thought.Deadlines.Be patient. Using deadlines and pressure tactics is not the way forward when doing business in Turkey. Decisions can take time and you may have to work your way up to the head of the business/family by building trust first.
Getting there.David WrightEnterprise Europe NetworkEnjoyed this? Read more from Lancashire Business View