Advice: 3G v 4G: Should you be upgrading?

By Daisy Group plc

02 Jul 2014

Matthew Riley, CEO at Daisy Group , discusses the impact of 4G connectivity and whether there is any reason for mobile users to stick with 3G

Last year was a big one for the mobile industry, especially in terms of connectivity. The roll out of superfast internet for mobile devices has given businesses the opportunity to progress to the next level. Network giants Vodafone, O2 and Three have all joined EE as recognised 4G suppliers, ensuring more of the UK is beginning to realise the potential of the next generation of mobile connectivity.

Speed

The main reason to upgrade ultimately comes down to speed. If you are constantly surfing the web, or utilising hosting solutions such as cloud computing, then you really should be upgrading. While 3G was the first service offering high speed mobile data, its speeds now pale in comparison to 4Gs, with networks offering average speeds up to five times faster.

The average download speed for 3G is a miserly 2Mbps (Megabytes per second). In comparison 4G can theoretically deliver speeds over 100Mbps – although this is an extremely unattainable figure so the average is nearer 15-20Mbps.

Upload speeds also dramatically differ. 3G speeds languish at 1-2 Mbps while 4G can offer closer to 12Mbps, ensuring it’s easier to upload any important files, helping you to maintain business continuity. There’s no doubt that 4G wins this round and is a necessity for those of you who use massive amounts of data.

Upgrade to 4G.

Coverage

Most of the UK has access to 3G connectivity – admittedly signal strength varies dependent on location – but nearly everyone has it. In comparison, approximately 70% of the UK currently has access to 4G. Driving the roll out has been EE who have predicted that over 90% of the population would have access to 4G connectivity by the end of 2014.

At the moment, though, there’s no point in purchasing a 4G phone if you don’t have access to the network. Therefore it’s worth checking on the respective provider’s sites whether you can actually receive it. That said, most 4G phones are backward compatible, allowing you to still connect to 3G when 4G isn’t available. For the time being at least, 3G wins this round.

Stick with 3G.

Usage

Naturally people have started to gravitate towards the newer form of technology. If you plan to use your phone to aid remote working, or use lots of data and applications, then the logical choice would is to upgrade to 4G. The improved connectivity allows you to conduct more business on the go. However, there is still a lot of people for whom 3G works just fine. Personally, I’d advise those who use their mobile primarily for voice purposes that the upgrade isn’t worthwhile. In fact sticking with 3G will actually ensure that you can save money and also have a longer battery life.

Upgrade to 4G.

So there you have it. If you’re only bothered about coverage, you may as well stick with 3G. But for using your phone for much more than just calls, I’d highly recommend that you upgrade to the fourth generation of mobile connectivity.

Want to know more?

If you would like to know more about mobile connectivity and how it can help benefit your business, please feel free to call us on 0800 040 8888 or visit www.daisygroupplc.com to discuss your options further.

Enjoyed this? Read more from Daisy Group plc

Latest news

1

East Lancashire Learning Group tops national achievement rate tables Lisa O'Loughlin

East Lancashire Learning Group tops national achievement rate tables

31 Mar 2026

2

The grate comeback of Butlers Gill and Matthew Hall

The grate comeback of Butlers

31 Mar 2026

3

Retrofit contractor appoints new social value manager Angela Jones Social Value Manager

Retrofit contractor appoints new social value manager

31 Mar 2026

4

Lancashire manufacturers set for £2.5m digital leap forward Made Smarter investments

Lancashire manufacturers set for £2.5m digital leap forward

31 Mar 2026

5

Westinghouse Springfields celebrates 80 record-breaking years Sophie Lemaire Marc Chevrel Rory ONeill Craig Boothby and Robert Gofton from Westinghouse

Westinghouse Springfields celebrates 80 record-breaking years

30 Mar 2026

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
AI & Cybersecurity Summit
AI and Cybersecurity Logo
Summit
28 Apr 2026

AI & Cybersecurity Summit

Dunkenhalgh House , Blackburn Road, Clayton Le Moors, BB5 5JP

08:30 - 11:00

Sub36 Networking - Outdoor Elements
Sub36 Outdoor Elements Logo1920x1008
Networking
29 Apr 2026

Sub36 Networking - Outdoor Elements

Outdoor Elements, Pump House Dean Wood, Trapp Lane, Burnley, BB12 7JD

09:00 - 11:00

LBV Magazine Networking Events - SAVE THE DATES
Jan/ Feb Networking Event - Talking
Networking
14 May 2026

LBV Magazine Networking Events - SAVE THE DATES

Lancashire

08:30 - 10:30

Chamber Breakfast Networking – April
LBV Hub Networking
01 Apr 2026 - 01 Apr 2026

Chamber Breakfast Networking – April

Lancaster & Morecambe College, Lancaster, LA1 2TZ

08:00 - 10:00

RISE - a tailored 6 month leadership programme for women across the North West
WENDY BOWERS RISE Illustrstion copy.jpg.jpg
LBV Hub Seminars
15 Apr 2026 - 15 Apr 2026

RISE - a tailored 6 month leadership programme for women across the North West

East Lancashire Chamber of Commerce, Clayton le Moors, BB5 5JR

09:00 - 15:30

The Business Network Central and East Lancashire
LBV Header (31).png.png
LBV Hub Networking
16 Apr 2026 - 16 Apr 2026

The Business Network Central and East Lancashire

Mytton Fold, Blackburn, BB6 8AB

11:30 - 14:15

Sickness Absence: key actions for your business
Logo.jpg.jpg
LBV Hub Seminars
22 Apr 2026 - 22 Feb 2026

Sickness Absence: key actions for your business

The Longlands Hotel, Carnforth, LA6 1JH

08:00 - 10:00

Freelancer Meet-Up April
April Freelancer Instagram size.png.png
LBV Hub Networking
23 Apr 2026 - 23 Apr 2026

Freelancer Meet-Up April

Society1 Coworking Space, Preston, PR1 3LT

10:00 - 00:00

Vibe Coding: "Who owns what when no one wrote the code?"
April PTC Banner.png.png
LBV Hub Networking
28 Apr 2026 - 28 Apr 2026

Vibe Coding: "Who owns what when no one wrote the code?"

Society1 Coworking Space, Preston, PR1 3LT

18:00 - 19:30

Manufacturing for Tomorrow Club
Example.png.png
LBV Hub Seminars
30 Apr 2026 - 30 Apr 2026

Manufacturing for Tomorrow Club

University of Lancashire, Preston, PR1 2HE

09:00 - 11:30

Dazzle & Decadence
Dazzle & Decadence TryBooking Header.png.png
LBV Hub Fundraisers
30 Apr 2026

Dazzle & Decadence

Ainsworth Jewellers, 57-59 Darwen St, Blackburn, BB2 2BW

18:00 - 20:00

Blackburn Beer and Gin Festival 2026
Blackburn Beer and Gin Festival 2026
LBV Hub Social
01 May 2026

Blackburn Beer and Gin Festival 2026

BB1 8NB

17:00 - 23:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV124 Online Graphic
Subscribe now

Weekly news bulletin