Advice: 3G v 4G: Should you be upgrading?

By Daisy Group plc

02 Jul 2014

Matthew Riley, CEO at Daisy Group , discusses the impact of 4G connectivity and whether there is any reason for mobile users to stick with 3G

Last year was a big one for the mobile industry, especially in terms of connectivity. The roll out of superfast internet for mobile devices has given businesses the opportunity to progress to the next level. Network giants Vodafone, O2 and Three have all joined EE as recognised 4G suppliers, ensuring more of the UK is beginning to realise the potential of the next generation of mobile connectivity.

Speed

The main reason to upgrade ultimately comes down to speed. If you are constantly surfing the web, or utilising hosting solutions such as cloud computing, then you really should be upgrading. While 3G was the first service offering high speed mobile data, its speeds now pale in comparison to 4Gs, with networks offering average speeds up to five times faster.

The average download speed for 3G is a miserly 2Mbps (Megabytes per second). In comparison 4G can theoretically deliver speeds over 100Mbps – although this is an extremely unattainable figure so the average is nearer 15-20Mbps.

Upload speeds also dramatically differ. 3G speeds languish at 1-2 Mbps while 4G can offer closer to 12Mbps, ensuring it’s easier to upload any important files, helping you to maintain business continuity. There’s no doubt that 4G wins this round and is a necessity for those of you who use massive amounts of data.

Upgrade to 4G.

Coverage

Most of the UK has access to 3G connectivity – admittedly signal strength varies dependent on location – but nearly everyone has it. In comparison, approximately 70% of the UK currently has access to 4G. Driving the roll out has been EE who have predicted that over 90% of the population would have access to 4G connectivity by the end of 2014.

At the moment, though, there’s no point in purchasing a 4G phone if you don’t have access to the network. Therefore it’s worth checking on the respective provider’s sites whether you can actually receive it. That said, most 4G phones are backward compatible, allowing you to still connect to 3G when 4G isn’t available. For the time being at least, 3G wins this round.

Stick with 3G.

Usage

Naturally people have started to gravitate towards the newer form of technology. If you plan to use your phone to aid remote working, or use lots of data and applications, then the logical choice would is to upgrade to 4G. The improved connectivity allows you to conduct more business on the go. However, there is still a lot of people for whom 3G works just fine. Personally, I’d advise those who use their mobile primarily for voice purposes that the upgrade isn’t worthwhile. In fact sticking with 3G will actually ensure that you can save money and also have a longer battery life.

Upgrade to 4G.

So there you have it. If you’re only bothered about coverage, you may as well stick with 3G. But for using your phone for much more than just calls, I’d highly recommend that you upgrade to the fourth generation of mobile connectivity.

Want to know more?

If you would like to know more about mobile connectivity and how it can help benefit your business, please feel free to call us on 0800 040 8888 or visit www.daisygroupplc.com to discuss your options further.

Enjoyed this? Read more from Daisy Group plc

Latest news

1

Made Smarter Digital Internship programme helps Lancashire SMEs Sahil Hathi, Sana Fatima, Kian Tavakoli, Milanka Manathunga

Made Smarter Digital Internship programme helps Lancashire SMEs

09 Feb 2026

2

King’s royal seal of approval for cheesemaker’s new HQ Matthew Hall

King’s royal seal of approval for cheesemaker’s new HQ

09 Feb 2026

3

£55m improvement programme gains momentum in east Lancs Burnley

£55m improvement programme gains momentum in east Lancs

09 Feb 2026

4

Preston Marriott is on the market Marriot

Preston Marriott is on the market

09 Feb 2026

5

Solomon Commercials gets green light for £14m Kingsway expansion The headquarter view of Solomon Commercials

Solomon Commercials gets green light for £14m Kingsway expansion

06 Feb 2026

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

RISE - Lancashire's unique leadership programme for women
thumbnail_Emma Weston Illustration WENDY BOWERS RISE Illustrstion.jpg.jpg
LBV Hub Seminars
22 Oct 2025 - 18 Mar 2026

RISE - Lancashire's unique leadership programme for women

East Lancashire Chamber of Commerce, Clayton le Moors, BB5 5JR

09:30 - 15:30

E-commerce in 2026: From stores to systems
PTC banner Feb 26.jpg.jpg
LBV Hub Networking
10 Feb 2026 - 10 Feb 2026

E-commerce in 2026: From stores to systems

Society1, Coworking Space, Preston, PR1 3LT

18:00 - 19:30

Degree apprenticeship information sessions for businesses
student centre entrance.jfif.jpg
LBV Hub Webinar
10 Feb 2026 - 13 Feb 2026

Degree apprenticeship information sessions for businesses

University of Lancashire, Virtual event, -

10:00 - 09:30

The Business Network Central and East Lancashire
LBV Header (29).png.png
LBV Hub Networking
11 Feb 2026 - 11 Feb 2026

The Business Network Central and East Lancashire

Mytton Fold, Langho, BB6 8AB

11:30 - 14:15

The Ultimate Network – February
Logo.jpg.jpg
LBV Hub Networking
19 Feb 2026 - 19 Feb 2026

The Ultimate Network – February

Brockholes Nature Reserve, Samlesbury, PR5 0AG

16:00 - 18:00

Future Forward Business and Skills Summit
Future Forward Business & Skills Summit
LBV Hub Networking
20 Feb 2026

Future Forward Business and Skills Summit

Lancashire Energy HQ , Blackpool, FY4 2QS

08:00 - 11:00

Armed Forces Covenant Business Engagement
Logo.jpg.jpg
LBV Hub Seminars
24 Feb 2026 - 24 Feb 2026

Armed Forces Covenant Business Engagement

Morecambe Football Club, Morecambe, LA4 4TB

09:00 - 15:00

Preston Freelancer Meet-Up: February
LBV Hub Networking
26 Feb 2026 - 26 Feb 2026

Preston Freelancer Meet-Up: February

Society1, Coworking Space, Preston, PR1 3LT

10:00 - 12:00

Spring Forecast 2026 LIVE: Insights with PM+M
Spring Forecas.jpg.jpg
LBV Hub Seminars
03 Mar 2026 - 03 Mar 2026

Spring Forecast 2026 LIVE: Insights with PM+M

Blackburn Rovers Football Club (Red Rose Suite), Ewood Park, Blackburn , BB2 4JF

12:00 - 15:00

Chamber Breakfast Networking – March
Logo.jpg.jpg
LBV Hub Networking
03 Mar 2026 - 03 Mar 2026

Chamber Breakfast Networking – March

The Storey, Lancaster, LA1 1TH

08:00 - 10:00

Lancashire Lifesavers
Logo.jpg.jpg
LBV Hub Networking
03 Mar 2026 - 03 Mar 2026

Lancashire Lifesavers

The Story, Lancaster, LA1 1TH

10:15 - 11:15

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV124 Online Graphic
Subscribe now

Weekly news bulletin