Additive manufacturing: cutting through the hype

By Ged Henderson

14 Feb 2020

3D printing has become the umbrella term for all manufacturing techniques where material is added rather than removed to form a shape.

Of all the technologies that form the basis of Industry 4.0, none has offered as much promise as additive manufacturing (AM). Unfortunately and maybe unsurprisingly given the hype, it has not yet lived up to its expectations.

Initial optimism and opportunity has been met by barriers, both technical and commercial, and a dose of realism for those that thought the ride was going to be a smooth one.

The technology has promised unlimited design freedom, lead time reduction, parts consolidation and parts performance benefits, to name a few.

However, the scale of use in providing real world solutions to problems, especially among SMEs, has not been of the order expected. Marketing hype around AM has not helped the cause.

An alternative approach is to visualise the different AM technologies as tools, much like current manufacturing processes, that have limitations as well as benefits and approach each problem individually.

AM might indeed be the solution but in many cases other technologies are far more effective.

The University of Sheffield’s Advanced Manufacturing Research Centre (AMRC) North West is committed to working with Lancashire’s manufacturing SMEs to boost the adoption of AM.

The aim is to remain ‘agnostic’ to technology type and supplier and ultimately use AM as a solution to solve manufacturing challenges.

AMRC North West has a broad range of AM equipment and ancillaries - from high-end metals to low cost polymer technology - that can be accessed by manufacturers through an ERDF programme set up to assist SMEs.

Case study 1: Working Smart

Leyland-based Smart-Grid Technology Solutions works on the development of technologies to help people with disabilities to be more independent.

It approached the AMRC North West team because it wanted to understand the different materials that could be printed using additive manufacturing technologies.

In particular, the business wanted help investigating the 3D printing of prototype flexible materials.

AMRC North West manufactured a number of different prototype designs from a flexible material, using Stereolithography (SLA) 3D printing.

Smart-Grid received a cost analysis and an independent view on the advantages and disadvantages of using the technology.

The prototype parts demonstrated what could be achieved using the technology and allowed the company to create full assemblies of its aid devices.

Smart-Grid was then able to make a decision about whether to pursue SLA 3D printing as part of its prototyping process. The decision was de-risked by the information and example parts provided by AMRC North West.

Case Study 2: A developing idea

Hosokawa Micron is a leading innovator in powder processing technologies. With the design of a new product in development, the company had an idea that AM could benefit the NPI (new product introduction) process.

The business approached AMRC North West to help establish those benefits during both the design stage and the sales process.

The AMRC North West team manufactured a scaled assembly of the product using fused deposition modelling (FDM). It was then broken down to component level so each part could be examined and the inner workings of the mechanism demonstrated.

The assembly was used throughout the development phases and gave the engineers the ability to visualise the product and finalise the next steps.

It was also used at a number of trade shows as a sales tool when the actual product could not be transported or demonstrated.

Case Study 3: Making de-risked decisions

Skelmersdale-based Ace Composites is a glass reinforced products manufacturing company.

It wanted to determine if it could use polymer 3D printing technology to create moulds for use in the manufacture of composite components and to make prototype models. They would be used for visualisation and as sales and demonstrator tools.

AMRC North West manufactured a number of examples of the company’s existing parts using an industrial Fused Deposition Modelling (FDM) type 3D printer.

They demonstrated the material and mechanical properties achievable using FDM additive manufacturing.

A supporting report detailed the manufacturing process steps, time requirement and costs so the company could compare AM with traditional manufacturing methods.

The AMRC North West work allowed the company to fully understand the costs, capabilities and opportunities and to make a de-risked decision about buying a 3D printer.

For further information and to discuss your manufacturing challenges contact Ian Brooks, Technical Fellow at AMRC North West on 07388 693636, 01254 947110 or at [email protected]

  • For further Lancashire business news, advice and analysis subscribe to Lancashire Business View or join the LBV Hub from just £2.50 per month. Click here to subscribe now.

Enjoyed this? Read more from Ged Henderson

Latest news

1

REVEALED: Sub36 Awards winners 2026 S36 Winners

REVEALED: Sub36 Awards winners 2026

16 Oct 2026

2

Three in a row for Lancaster accountants at national awards The Team At Ics Celebrating Their Win

Three in a row for Lancaster accountants at national awards

15 Oct 2026

3

Victorian Plumbing records 11 per cent revenue increase Victorian Plumbing staff

Victorian Plumbing records 11 per cent revenue increase

15 Oct 2026

4

Preparation matters for MTD changes Bilal Piperdy

Preparation matters for MTD changes

15 Oct 2026

5

Training for scheme to boost number of women in technology Aerial photo of Lancaster University Campus

Training for scheme to boost number of women in technology

15 Oct 2026

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
LBV131 November/December Magazine Networking Event
LBV131 Magazine Launch Social720No Text 19 Nov 2026

LBV131 November/December Magazine Networking Event

The Landmark, School Lane, Burnley, BB11 1UF

08:30 - 10:30

Lancashire Business Day 2026
LBD26 WW Logo720 27 Nov 2026

Lancashire Business Day 2026

Burnley Football Club, BB10 4BX

12:00 - 17:00

Help to Grow: Management Course
Help To Grow 25 Sep 2026 - 15 Dec 2026

Help to Grow: Management Course

University of Lancashire, Preston, PR1 2HE

09:30 - 12:00

Commercial Planning Application workshop
Commercial Planning Workshop 20 Oct 2026

Commercial Planning Application workshop

Online, Accrington , BB5 0PF

12:00 - 13:00

They’ve Already Decided About You – Sales Geek Sales Club: how buyers judge you before you speak – and what to do about it
Lancaster And Morecambe Logo 1 21 Oct 2026

They’ve Already Decided About You – Sales Geek Sales Club: how buyers judge you before you speak – and what to do about it

Lancaster & Morecambe College, Lancaster, LA1 2TZ

08:00 - 10:00

Mock Tribunal - step inside an employment tribunal… without the risk
LBV Website Events GraphicMock Tribunal 21 Oct 2026

Mock Tribunal - step inside an employment tribunal… without the risk

Online, Preston, PR1 3JD

09:30 - 12:30

Preston Freelancer Meet-Up: October
Freelance Meet Up 22 Oct 2026

Preston Freelancer Meet-Up: October

Society1, 9-10 Cross Street, Preston, PR1 3LT

10:00 - 12:00

Girlie Night Out
Lancaster And Morecambe Logo 1 23 Oct 2026

Girlie Night Out

Lancaster Brewery, Lancaster, LA1 3LA

19:00 - 23:00

North West Business Expo
LBV Website Events GraphicBusiness Expo 1 23 Oct 2026

North West Business Expo

Toughsheet Stadium , Bolton, BL6 6JW

09:00 - 15:00

The PM+M Autumn Budget seminar - East Lancashire
Autumn Budget 2026 LBV 29 Oct 2026

The PM+M Autumn Budget seminar - East Lancashire

Blackburn Rovers Football Club (Premier Suite), Blackburn, BB2 4JF

08:00 - 10:30

Lancashire Finance Leaders Forum: The Autumn Budget in Focus
ian-UmTFcwHLPC0-unsplash.jpg.jpg 29 Oct 2026

Lancashire Finance Leaders Forum: The Autumn Budget in Focus

Farington Lodge Hotel, Stanifield Lane, PR25 4QR

08:00 - 10:00

Autumn Budget 2026
Lancaster And Morecambe Logo 1 30 Oct 2026

Autumn Budget 2026

Lancaster & Morecambe College, Lancaster, LA1 2TZ

08:00 - 10:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV130 Online GraphicWebsite
Subscribe now

Weekly news bulletin